Never has competition been so difficult in the Internet world.
Google and Yahoo keep indexing more and more pages, into the
millions upon millions, and yet more and more people are
creating super quickie links pages that are supposed to get
other webmasters to want to trade links with them.
I still trade links with other webmasters, but I've gotten more
particular as the link trade offers get worse and worse.
First of all, nobody uses title tags correctly anymore. Just for
example, a directory page for cars should have a automotive
keyword in the title tag, not "ACME Soap washes your odor away
guaranteed!". Would I want my hot rod site listed on a page with
that for a title tag? Remember, if by some miracle that page got
listed in Google the link would read "ACME Soap washes your odor
away guaranteed!". More than likely the page wouldn't even come
up under any searches for cars or hot rods, even if all the
links on the page were automotive related. Now, this example was
a good links directory compared to most today.
Most people who want to trade links have links directory
consisting of nothing but miscellaneous links. I mean nothing
but links. I've seen a lot with no design whatsoever and no
title tag at all. A page of links with no theme whatsoever is
worthless for my site and yours.
The hidden links page is also a big frustration of mine. You've
got to love it. One webmaster said you shouldn't need a
magnifying glass and a GPS system to find a link to the
directory. Webmasters need to start treating their links pages
as though they were as important as the rest of their site.
A lot has been said about link trades being a lot less effective
these days. Could the problems we've covered here be the cause?
A Good Directory A good links directory has title tags that
relate to the content of the page, is organized neatly by theme,
is easy to find, and is as close to your website's main theme as
possible. In other words, the more related the site is to your
site's content, the more the link trade is going to be valuable
to your site. This is regardless of whether or not you get a
higher search engine ranking. The best possible link trade for
overall increases in traffic are ones that are going to boost
your traffic with or without search engines, and if the links
directory is a resource to the public you will get traffic from
it. It would be much more probable that you would get a boost
from such a site.
The basic moral of the story is if you want good sites to link
to you then make a good professional looking links directory,
and please no more title tags that do nothing but repeat your
business name.
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