The net is a truly remarkable place because there are so many
ways of skinning a cat. The cat we are talking about here is
traffic. Simply put, the higher the traffic, the more successful
the site.
Despite the fact that everybody strives for
traffic, many webmasters pay out lots of cash only to end up
with mediocre results. And yet the net provides free tools, some
of them little known, most of them ignored. These tools can help
improve the volume of traffic headed to your blog or website.
Here is how you can use free tools to increase traffic.
a) Analyze your current traffic
The best place to start is by accessing free available research
on your site. If you have not been tracking your visitor install
one of the many free traffic counters available online that also
have tracking capabilities and collect data for a week or so.
This will give you lots of valuable information
including where most of your traffic comes from, which are the
most popular pages and so on.
b) Where
do your clients congregate?
This information will
answer a very important and crucial question. Where do your
clients usually congregate on the net? Which sites do they
frequent the most?
This information is worth its’
weight in gold as we shall see later in this article.
class="style1">c) Launch a blog Blogs tend to enjoy
much higher traffic in general than websites do. One of the
reasons is their informal nature. By knowing where your clients
congregate, you will know exactly what interests them the most
and therefore how to attract them.
Blogs are simple to
manage and maintain and what’s more you can set them up
for free using any of the many free blog hosting services. They
can be extremely effective in directing traffic to your website
d) Write and post articles
Once
you know where your clients tend to meet or congregate on the
web, you will also be in the perfect position of knowing exactly
where to post your free articles. Writing and posting articles
is a much more powerful online marketing strategy than most
people realize. This is because, done properly, it will also
have an amazing and powerful; impact ion improving your search
engine rankings and therefore the traffic you receive from
search engines.
Make sure that apart from posting the
articles at your blog, also post them at article directories,
ezine publishers and announcement lists.
class="style1">e) Use a traffic exchange site Some
people look down on traffic exchange sites. This is a big
mistake. In traffic exchange sites, you win traffic to your own
site by visiting others belonging to other members who have
signed up at the traffic exchange site. While it is true that
not everybody who visit from a traffic exchange site will be
interested in what you have to offer, some will inevitably be.
It is a great way to launch a campaign for increased traffic
because it will give your site more exposure. It is like
advertising your product on prime time TV. Many will not be
interested and even fewer will respond. But the tiny fraction
that shows interest and ends up buying can be a significant
figure. So the idea should be to win as much traffic to your
site as possible.
About the author:
About the author: Chris K. is a Technical Executive Writer for
Website Source, Inc. http://www.websitesource.com<
/a>. His established writing skills coupled with experience in
the
target="_blank">website hosting industry have
provided internet professionals with marketing, product and
service ideas for many years.
