When you shop around for top paying keywords, you will find
yourself faced with such list providers who sell data based on
Overture's bid estimates. They think that if the bids are high
in Overture then they must be in Google, too, and they leave it
at that. Most likely they do this because the learning of
Overture's bid tool is much easier to get at and understand than
Google's. But things are not that straightforward. Not only
that, but such naive thinking can end up costing you a lot in
terms of AdSense revenues plus or minus. Let's look at an
example to see how these two services really compare.
Keyword Phrase Overture Top Bid Google Average Top Bid
-------------- ---------------- ----------------------
settlement funding $100.00 $22.96 business dsl $9.00 $6.37 home
equity line $7.84 $20.37 Now if you were going to choose the
best top paying keyword phrase from this list, which one would
you pick? Going by Overture's bids, 'settlement funding' would
be the clear winner. But once you ran AdSense ads for this
phrase, your results would be quite disappointing. After all,
the top paying advertiser is spending no more than $22.96 in
Google's system - the one that powers AdSense! To make matters
worse, if you saw these words in a large list of top paying
keywords that went strictly by Overture's bids, you would end up
'leaving money on the table', since you would miss out on
targeting high paying term like 'home equity line'. According to
Google, these keywords are a lot more profitable than what
Overture shows them to be. So, you should go by Google's
results, not Overture's, if you want to have a more accurate
picture for your top bid estimates. So, if you are familiar with
how to get bid estimates from Google's traffic estimator, then
be sure to also check the bid prices for exact matches (e.g.,
[home equity line]),since exact matches tend to be higher in
price than the other match types, and they are often used in
AdSense.
For more info you can visit my web site: http://moneyseekers.brav
ehost.com
About the author:
CIW web designer,Independent IT writer with many years
experience in Internet Marketing, SEO optimization, as well as
making money on Google Adsense. The owner of this website http://moneyseekers.brav
ehost.com
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