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PageRank (PR) is Google?s way of measuring the quality and
relative ?importance? of your website to searchers. It?s purpose
is to give web surfers an idea of the importance of a website.
PageRank is measured on a scale of 0 to 10. Your PageRank
depends on the amount of web pages that link to yours, and the
PR?s of each of those pages.
It can take up to three months for a new website to be assigned
a PageRank ? depending on when Google decides to do the Google
Update, where all websites? PR?s are reviewed.
A thousand links from pages with low PageRanks can eventually
achieve as high a PR as that from a few web pages with high
PR?s. Some website owners research the value of a potential link
partner?s PR before deciding whether or not to link with them.
It?s true that a web page with a high PageRank can pass on a
high PR to you, but this can be offset if the page has too many
links on it, because the PR is distributed proportionally to all
the web pages it links to.
A page with a low PR may be worth linking to.
The website may be very new and you will have to wait for the
Google Update before the value of linking with that website can
be determined.
Never link with a website merely because they have a high PR ?
consider the content of the website and it?s relevance to your
target market as well.
Misconceptions Addressed: A High PageRank does not mean you will
rank at the top of Google?s results pages; it merely means that
your website is well established on the Internet and if it is
listed in the Google Directory, www.directory.google.com, it
will be listed above similar websites with a lower PageRank.
It is debateable, but the only true benefits of a high PageRank
is that visitors that come across your site and see on the
Google Toolbar that you have a high rank may perceive you as a
more professional business and that you are more likely to
receive more hits from the google directory.
About the author:
Internet Marketer for Eiledon Solutions, a web design and website
development company in Cape Town. Free
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