TOP SEARCH ENGINES
To help you understand what it takes to achieve a high ranking
on the top search engines it is important to make three
distinctions: There are Crawler-Based, Human- Based, and
Hybrid-Based search engines/indexes and directories. For
example, AltaVista is a crawler based search engine, and Yahoo
is a human based search engine directory.
Crawler-Based (CB) search engines automatically "crawl the web,"
visits web pages and then adds them to their indexes. If you
make changes to your web pages, the CB engines will eventually
find these changes and update their data. Placing page titles,
keywords, descriptions and other "hidden" elements in your
WebPages, all play an important role to get good ranking.
Human-Based (HB) search engines such as Yahoo depend on people
to create the listings. A (HB) engine will not list your web
page if you do not register it with them. Submit a short
description to the directory for your entire site. The downside
is that their editors will then visit your website and write a
review as they see it.
"Hybrid" - added to the mix. In the web's early days, it used to
be that a search engine either presented CB or HB listings.
Today, it is common for both types of results to be present.
Usually, a hybrid search engine will favor one type of listings
over another. For example, a MSN search is more likely to
present HB listings. However, it also presents crawler-based
results (as provided by Inktomi), especially so for more obscure
queries.
Directories often have partnerships with spider-based search
engines. For example, Yahoo currently has a partnership with
Goggle. MSN Search currently has a partnership with LookSmart (a
pay-per-click directory) and Inktomi (a crawler-based search
engine).
When listing your website with indexes and directories be sure
to place page titles, keywords, descriptions and other "hidden"
elements in your pages. One last thing to do-be sure to re-list
your website every 30 days.
About the author:
Diane Hess specializes in business consulting, business
development, and business management services. Her goal is to
provide entrepreneurs and small business owners with resourceful
tools to assist them in growing their business. Read more about
the services her company provides at www.hbpassociates.biz. Sign
up for a FREE monthly newsletter while you?re there.
|
