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What are my chances to get the first place in search engine
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Author: Oleg Lazarenko
Topic: SE-Positioning
Viewed: 48 time(s)
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You must have heard the
stories how people became rich and famous with their websites.
How could they achieve this? Their websites took a first
position in search engine listings targeting popular keywords.
Sounds easy, right? Wrong! To be honest, chances for a regular
small business website to get to the top of the search engine
listings are close to zero and each day they become smaller and
smaller as a number of new and old websites grows.
Let's examine the situation
from the beginning. Search engines just need your content to
deliver it to searchers. If a searcher is happy with the search
result from the particular search engine, he will come back and
use this search engine again. Do not think that search engines
serve to send customers to your website. They DO NOT CARE about
your website or your business. All they need is content.
When the search engines
first appear in the Internet they needed help to determine what
your site is about and how relevant is your website to search
queries. People used "Keywords" meta-tag in those days. Keywords
gave too many opportunities to cheat with search engines results
so searchers were not happy with their search queries results.
Same thing was with the search engines. Manipulation with a
website position in the search engines listings became known as
Search Engine Optimization. That was the time when you could
actually wake up a rich man after the search engine came to your
website, included it into its database and started sending you
thousands of customers.
Then came the time of big G
(Google) with its concept of website popularity based on two
factors: content and links. They introduced the new factor which
was called Google PageRank. Now it becomes more and more
complicated to get to the top of Google results. You need to
bother about your website content, incoming links and outgoing
links, IP of your website, number of visitors coming to your
website and many other things that are being counted to
determine your page position in the Google index. Linking fever
came to the webmasters community. New websites (no matter how
original their content is) have to wait before they will get
enough links to be displayed in search engine results. The more
complicated the search engines have become, the more ways of
cheating people could think of: invisible text and links,
doorway pages, cloaking pages etc.
Surely, you can try one of
these methods called "Black SEO" (search engine optimization)
and you may even succeed for a month or two. When a Search
Engine catches you, the punishment will be immediate: your
website will be banned and no visitors will ever be sent to your
website again.
Let's be honest - for small
websites and home based businesses starting from scratch chances
to get to the top position in search engine are minimal. The WWW
is so rich that you probably will not find any competitive areas
in search engine listings. Let me give you several suggestions,
however, on how you can get started. I would recommend
concentrating on one or two main keywords and trying to get the
highest position in search engine and not waste efforts trying
to cover the whole market. The right keyword can bring you
several thousands visitors/customers in a day. Webmasters should
concentrate their efforts on developing unique and original
content. Search engines like new content and analyze if it is
unique. Write articles, reviews, online publications etc. As an
example, I can say that as soon as search engines index my
recently written article for http://www.metamorphozis.com we get
several hundreds visitors to that article from different
engines. Exchange links with other websites related to your
website. Put your keyword in the link title when you exchanging
links.
Example: <a
href=http://www.metamorphozis.com title="Website
Templates">Website Templates</a>
We use this link to get the
better listings for "website templates" keyword. Just copy it
and replace your website domain name with your own and link
title to the keyword you would like. Exchange this link with
related, popular websites. I would recommend you to create a
special page for link exchanges and place links to other
websites there.
I hope some my pieces of
advice will be helpful to internet business starters.
This article may be reprinted and distributed with no charge
until the credit line below remains without changes.
Thanks for reading.
Article source:
target="_blank">http://www.metamorphozis.com/tutorials/
what_m
y_chances_to_get_first_place_in_search_engine.shtml
About the Author:
Oleg Lazarenko
Production
Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web
Templates
target="_blank" title="Flash templates and Web
Templates">http://www.metamorphozis.com
About the author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web
Design Studio ?
target="_blank" title="Flash templates and Web Templates">Flash
templates and Web Templates
http://www.metamorphozis.com
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