Cleveland, Ohio (July 2005) eMergent Marketing and Kahn &
Associates, a Cleveland, Ohio Lemon Law firm recently concluded
a two-month pay-per-click conversion test in an effort to
improve the number of completed consultation requests resulting
from the paid search marketing campaigns.
By incorporating in-house usability and conversion expertise
into the pay-per-click management process, eMergent Marketing
was able to significantly improve the conversion rate and the
associated number of Web site conversions from the pay-per-click
campaigns they manage for Kahn & Associates.
Upon completion of the two-month test, eMergent Marketing
increased the campaign conversion rate by more than 2.5%;
resulting in an 100% increase in the number of completed
consultation requests.
According to Craig Kahn, President of Kahn & Associates,
?eMergent Marketing has been a valuable partner in our online
marketing efforts. The latest adjustments we made to our
pay-per-click campaigns drastically improved our already
successful search engine marketing efforts.?
At a time when the cost-per-click for paid keywords continues to
rise, improving the conversion rate is a critical component for
ensuring overall campaign ROI. ?While many search engine
marketing firms are focused on simply driving traffic for their
clients, eMergent Marketing is committed to a more comprehensive
approach,? noted Paul Elliott, eMergent Marketing?s President.
eMergent Marketing was founded on the premise that the
convergence of search engine marketing and Web site usability
and conversion would produce results that far outperform
traditional SEO / SEM firms. The results simply speak for
themselves.
About Kahn & Associates Kahn & Associates, L.L.C. is a growing
consumer law firm dedicated to providing legal counsel to
consumers. The firm was founded in 1996 in Cleveland, Ohio to
provide legal services to individuals who purchased defective
motor vehicles (Lemon Law). Since that time, Kahn & Associates?
Ohio Lemon Law Practice has continued to expand and is now able
to offer lemon law help in Michigan and Pennsylvania. Ohio Lemon Law
About the author:
eMergent Marketing offers search engine optimization and
conversion services through a unique methodology that combines
expertise in search engine optimization, paid search marketing,
and Web site usability. Web Site Conversion &
Usability Testing
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