|
|
Search Engine Optimisation News When it comes to
commissioning a new web site, it is important to ensure that you
as the web site owner have considered all the options. Firstly,
is the web site up to the correct standards in terms of
accessibility? OK not every web site will be a perfect design
and open to all web users but there are simple aspects of design
that your design team should consider. Colours are a key factor
for overall visiuals. Are you using a CMS or a template. Make
sure If you are using a template that you have the right to use
the template. There is so much Open source software on the
internet that too many so called designers just change the
relevant parts of the coding to make it there own. When using
any other software you should be aware of how it is created and
what implication it has on your SEO. The design department at
Just Search Ltd recently made the mistake of separating our Web
Design Section from our Search Engine Optimisation Section. The
mistake was not separating the two, the mistake was that we
changed the link from our MAIN navigation that was pointing to a
web design page with a Page rank of 4 to a new site with no page
rank. After discussion within the department we decided that
this could be detrimental to the website and the brand of Just
Search Ltd. We decided to re-attach the previous page of a Page
Rank of 4. Please dont be alarmed as this will be updated, it
has served its purpose but is no longer the standard that Just
Search Ltd would like to represent its design department.
Neil Walker Head Of Design and Activations
About the author:
Neil Walker - Head of Design and Activation at Just Search Ltd,
Cheshire based Search Engine Optimisation firm who believes in
ethics and standards
|
|
|
