1. Trade links with other websites. Websites that are related
are best, simply because the user is more likely to be
interested in the related link. For example, if someone was
looking around a web design site, they are more likely to be
interested in a web hosting links than a sausage appreciation
society website. However, any link is good (as long as it isn?t
with a subject you don?t want to be affiliated with, i.e. adult
websites). It also has the added advantage of increasing search
engine rank.
Websites to help with this would be: www.gotlinks.com, which is
an automated link exchange. www.linkmarket.net, which is semi
automated link exchange. www.honestlinks.com, which helps you
build a successful link page.
2. Sign up with a banner exchanges or traffic exchanges. They
provide you with a way of reaching an audience, although the
audience may not be interested in your website?s subject. I
would never pay for this service, but as it?s free is worth the
effort.
Websites to help with this are: www.bpath.com offer free banner
exchange. www.trafficswarm.com offer free and paid for traffic
exchange.
3. Offer an RSS feed. When people read it, they will be reminded
of your website. Also, they provide you with inward links to
your website, which search engines like. Search engines also
like websites that offer an RSS feed.
Websites to help are: www.w3schools.com has tutorials to help
publish an RSS feed. www.syndic8.com Will publish your RSS feed,
with over 300,000 other feeds listed. www.daypop.com Will also
publish your RSS feed, with over 50 000 other feeds listed.
Www.Newsisfree.com Again, will also publish your RSS feed, with
over 18 000 other feeds listed.
4. Form an online community. It could be an online message
board, e-mail discussion list or chat room. When people get
involved in your community they will regularly return to
communicate with others. They are hard to start up, but will pay
off.
Websites to help are: www.sparklit.com offers free forums
www.bravenet.com offers free and paid message boards etc
www.tinit.co.uk offers free message boards and chat rooms for
your site
5. Write articles and submit them to article submission sites.
They advertise your site, and provide you with inward links.
Remember to include a link to your website in the ?About the
Author? section.
Websites to help are: www.goarticles.com will list your articles
www.articledepot.co.uk will also list your articles
6. Give away an electronic online freebie, and allow your users
to distribute it. This will increase your ad exposure and
attract people to your website. It may cost you or you may be
able to persuade a company to let you have it free. Also, list
it on a freebies site.
Websites to help are: www.thefreesite.com will list your freebie
www.freebiedot.com will also list your freebie.
7. Join a forum, and include a link to your site in your
signature. Also, when ever someone asks for advise on selecting
a service, recommend your website (if it is relevant).
8. Partner with another website offering a similar service. For
example, on the Big Wow site, we have a page advertising our
partner who offers web design services. In return, they
recommend us to their clients. This costs nothing on both parts,
but is very effective.
9. Advertise your business on Google Adwords, Yahoo Overture, or
Bpath Bidvertiser. These are effective, but you do have to pay
for them. They can be subsidised by displaying the adverts on
your site as well.
Websites to help are:
https://adwords.google.co.uk/select/Login?sourceid=AWO&subid=UK-E
T-ADS&hl=en_GB is for Google Adwords
http://searchmarketing.yahoo.com/ is for Yahoo Overture
http://www.bidvertiser.com/bdv/bidvertiser/bdv_publisher.dbm?bdv_
aff_id=13 is for Bpath Bidvertiser.
http://services.google.com/marketing/links/UK-OA-EDR To get ?20
off your first Adwords account
10. Be included in newsletters. Again, this is expensive but
effective. You could be an advert, or in an interview.
Websites to help are: www.sitepronews.com- large newsletter
offering a range of ways of advertising www.bravenet.com can be
included in their many mailings.
About the author:
Tim Shaw is director of (Big Wow Web Hosting), a
cheap and reliable web host. He has written several books and
ebooks on web hosting, and has had many years experience in
computers, the web and web hosting.
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