I have been seeing the word podcasting floating around the
Internet for a while. And actually read an article that stated
it's arrival. However, it never really gave me any information
about Podcasting. And yes, my curiosity got the better of me. I
decided it was time to find out more about podcasting, and learn
the what and how--and if it could help my business. And, most
importantly, how much I would have to spend to partake in this
new technology.
What is Podcasting?
Podcasting is simply a web blog that is in an audio format. And
the audio portion is presented by way of an MP3 file. In
essence, it is your own radio broadcast, relating to anything
you want. The transmission of the podcast is through an RSS
(Real Simple Syndication) technology.
How Can I Use It In My Business?
How Can I Use It In My Business? To me, that is the most
important question to answer. Why get the technology if it is
not going to be of any use to you. Right? Well, I feel that it
can be of use to any business. For example: let's say that your
site is based around a niche market, say cats. You could base
your podcast on your niche market, supplying them information
and tips about cats, with an audio, and then tell them to follow
up to your website or blog, for that matter, for additional
information.
What can audio do for your business? It puts a voice behind the
website, and makes you a real person. And, by also supplying the
same information, with follow-up material in your blog, you have
made a connection. You are now a real person, with a real voice,
and not a fa?ade.
Where can I get a Podcast?
If you're new to podcasting, know very little about it, and you
don't want to spend very much - if anything -- to experiment
with this new product, (like myself), than I would suggest
getting the ebook by Jeff Mills. He gives you everything you
need to know - as well as, getting you up and running. If you
want to take a look at what he has offers go to my site at:
www.myaffiliateplace.biz/Affiliate_Ebooks_Mills.htm. Or, if you
have time on your hands, you can do your own research in this
area.
To conclude, it's always good to be open to new technology when
it comes onboard the Internet, and to see if it can work for you
and your website. Sometimes it won't, but other times, it may be
what you need.
And remember, people have their own internal comfort zone to
retrieving data for themselves. Some like ebooks, while others
prefers books. Some like to read, and others like to listen. So
you see, if you can give your visitors the best of both worlds,
you have a better chance of making them a customer and/or a
return visitor.
About the author:
Vickie J Scanlon has a BBA degree in Administrative Management
and Marketing. Visit her site at:
http://www.myaffiliateplace.biz for free and quality promotional
tools, affiliate articles, ebooks, how to info, affiliate
opportunities, services and products - to meet your budget and
needs for those in affiliate marketing.
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