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Distributing Reprint Articles for the Best Results
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Author: Bill Platt
Topic: Online-Promotion
Viewed: 53 time(s)
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There are many writers who are utilizing article distribution
services to get articles published in ezines and newsletters and
on websites. These articles always have a link back to the
website of the writer in the article's Resource Box --- the
About the Author information which typically follows an article.
This has always been one of the best methods a webmaster could
use to generate web traffic to his or her site.
THE ECONOMIC VALUE OF DISTRIBUTING ARTICLES
When comparing the cost of preparing an article and distributing
it to publishers and webmasters, your overall articles costs are
still really small... Especially when you compare that cost
against the cost of buying advertising in the same ezines,
newsletters and websites that will publish your article. On top
of that, when a website publishes an article that you wrote, the
article will usually remain on the website for years to come.
But, when you buy an ad for your business at a website, you need
to pay that advertising rate every single month for as long as
your want your ad to remain on that website.
When you want to measure the effectiveness of an article, you
should measure the cost of advertising in the ezines and
newsletters where you were published, plus the cost of
advertising on the websites where your article was reprinted.
If you invest the time and effort to calculate the value of the
advertising earned from a reprint article versus the cost of
creating and distributing that article, you will quickly realize
why so many people recommend this promotional technique.
TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES
When we first got into writing articles for promotional
purposes, we were entirely focused on getting our articles
published in ezines and newsletters. The all-important link back
to your site can reach thousands of publishers, and through the
publishers, you can quite possibly reach millions of readers.
And these are not just ordinary readers either; they are members
of YOUR target audience.
The ezines and newsletters that will publish your articles have
already told their readers that they will be providing
information on the topics that you have written about. And, the
readers have all taken a pro-active step to add their email
address to the mailing list of the ezine that is publishing your
work.
While most ezines have a subscriber base in the range of ten to
twenty thousand, there are still some really large ezines with
subscribers in the hundreds of thousands out there that will be
happy to share your materials with their readers.
These days, it is all about the search engines. Webmasters want
to add fresh content to their websites regularly, so they can
improve their search engine traffic. And, writers want to see
their articles on third-party websites, so that they can build
their link popularity and improve their own search engine
positioning.
THE NATURE OF GETTING YOUR ARTICLES IN EZINES AND WEBSITES
Once, you have taken the time and effort to create your reprint
articles, you will want to send them to the largest number of
publishers and webmasters who have expressed an interest in
publishing what you have written.
Many writers who are just getting started will try to do all of
the distribution work themselves. They will search high and low
to find the sites that accept reprint articles and they will
look for the article distribution mailing lists that other
writers are using. Then, they will commence the task of
distributing their articles to the various sites and lists that
accept reprint articles.
The entire process can be very time-consuming and frustrating
for the writer. Most lists will only permit you to distribute
your articles if you are willing to accept other writer's
articles as well. If you find yourself subscribed to one of the
bigger mailing lists, you could legitimately get hundreds of
articles a day dropped into your mailbox. Add to this the fact
that most writers are subscribed to up to seven different
distribution lists, and then that one hundred articles a day
could become seven hundred articles per day. Some people want
out of the distribution lists the day after they start.
Then you have the added challenge of remembering what the
posting rules are for each mailing list that you will join.
Pushing the rules to the side and forging ahead could get you
banned from participation in many of the article distribution
lists.
Keeping everything straight and muddling through all of the
incoming messages is tough enough for the average marketer. But,
then you add the challenge of getting your article into the
article databases that offer reprint articles to publishers.
Each article archive directory generally requires for you to
login and to follow their unique posting rules to get your
articles into their database. This requires even more of the
writer's time.
Most writers end up making some type of compromise in order to
get their articles distributed. They will either set aside half
a day to a full day for the distribution of a single article, or
they will limit their distribution range to the mailing lists
and article sites that make it easy for them to accomplish the
greatest results in the least amount of time.
What many writers fail to realize is that some of the article
distribution lists where they are trying to submit articles, are
not accepting their articles. Others aren't accepting anyone's
articles and haven't done so since 2000. Some are still
accepting articles, but only from those people who were approved
for unlimited posting privileges prior to the disappearance of
the list moderator some time ago. These writers, who already
feel pressed for time, are wasting more precious time submitting
articles to lists and reprint article directories that are not
accepting their article submissions.
SOMETIMES IT MAKES SENSE TO EMPLOY A SERVICE PROVIDER
There are a handful of well-established and experienced
distribution services that can get your article to multiple
publishers with very little time investment on your part. The
distribution services will do this for a small fee and send your
article to targeted publishers of ezines, newsletters and
websites. Rates vary from service to service.
Many writers use a number of article distribution services to
distribute their articles. The reason is that all services use
SOME of the same distribution outlets, but all services also
have unique outlets not available to the other service
providers.
The writers who use a number of services do so to increase the
overall reach of their articles, to maximize their results.
THE CHANGING MARKETPLACE
Recently there have been a number of new distribution services
popping up who claim to be able to distribute your articles to
publishers at a lower cost. These new distributors are offering
bargain basement rates such as $40 for three months and
unlimited article submissions. Sounds like a great deal right?
Well there are a number of problems with using a cheap service
such as this.
The primary problem with these cheap service providers is that
you will put all of your articles into their database at your
convenience. Then, the service will turn around and distribute
all of the articles you have put into their database, on the
same day that you put them into their database.
Here is the problem. Nearly every article distribution mailing
list in existence has a limit of one or two article submissions
per writer per day limit.
Suppose for example that you put 100 articles into the service's
database in the same day. Then the cheap distribution service
will turn around and send all 100 of your articles to the
article distribution mailing lists on that same day. Your first
or second article may get full distribution. Your next 98
articles will be deleted from the groups without ever having
been posted. And, you will likely find yourself banned from
future participation in the article distribution groups.
So, if you think that you are saving money by using a bargain
basement newcomer, you really aren't. That $40 you spent will
only get two of your articles into circulation. The other 98
articles you put into the cheap service's database will never
reach beyond that service's website.
PROFESSIONALS CAN MAKE A DIFFERENCE
A major article distribution company understands the intricacies
of the world of article publishing, whereas a cheap newcomer is
simply looking to make a quick buck off of you. If you want your
articles and links to reach the targeted publishers and targeted
audiences that would be interested in purchasing your goods or
services, then you should seriously consider spending a little
more money to use a well established distributor from the
outset. This will also save you the time and hassle of posting
articles that will never see the light of day.
In the end, you want the best bang for your buck.
Sometimes the best bang for your buck requires that you spend a
little more money upfront. With an established and experienced
article distribution company, you might just find that you can
get better results from each article, and you will still have an
audience for your articles two weeks or two years from now.
You can make the most of your advertising when you use an
article distribution company who will put your needs first ---
always keeping in mind what will help YOU to generate the best
results for your investment.
About the author:
As the owner of http://thePhantomWriters.com, Bill Platt has
been providing article distribution services since 2001. He can
get your reprint articles delivered to 17,000+ publishers and
webmasters looking for content. Bill will help you to get the
best return-on-investment for your promotional articles. See for
yourself what his clients have had to say about his services:
http://thephantomwriters.com/testimonials
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