Lets face it people use articles to send traffic to their
websites. But if their resource box is lousy and not
worded right they will get minimal, if any traffic. Thats a fact.
?So,? you ask, ?what kind of resource box do I need??
You need a resource box that is attention grabbing, heart
stopping, world jolting.... Okay, so maybe thats a wee bit
of an exaggeration!
What you really need is a resource box that is short and snappy
that asks or tells your prospective customer to take action.
You shouldn?t make your resource box (also called an Author?s
Bio, About The Author, etc...) very long. You don?t want to bore
your reader with all the details of your writing career.
Sorry to sound so harsh but on the internet people want to be
entertained and enlightened. They will only read what
interests them.
If your article is informative and page scrolling (as opposed to
page turning) then you will get a lot of people to read it, but
if you lose them at the start or halfway through your resource
box, you won?t be able to convert them into traffic or buyers.
Why??
Simply because they will never reach any link you provide them
with, they will close the page and go on to read a different
article.
You can?t afford to let this happen!
So here's what you do about it. You keep your resource box at a
maximum of 5 lines long. You tell them to visit your site for
more information on that subject or to opt in for their free
newsletter or report.
You give them an action to take. Because as surely as you aren?t
specific about what it is that you want them to do next, they
definitely won?t do what you want them to.
So unless your resource box grabs them with the same intensity
as your article you can kiss those prospective buyers goodbye!
Another common mistake made by newbie writers is to not make
their website link an active one. This can happen when you just
type www.mysite.com, instead of putting http://www.mysite.com,
or whatever the full address is.
In most cases people are not going to bother to take the time to
copy and paste an inactive link to visit your site.
So again make sure as much as you can that your link is working.
It?s true that some article databases don?t provide this
feature, but the majority of the article databases do.
Try going to the article site you posted your article on, as a
browser instead of logging into your writer?s account. Find your
article and test the link in your resource box to see if
it works.
In conclusion I guess the best way to show you what I mean is to
give an example. So be sure to read my resource box below ;-)
About the author:
For the best way to profit online and drive targeted
cash-in-hand traffic to your website using articles
?http://apt-publishing.com/ArticleAnnouncer/?> Click Here
<------ This method works like crazy! You?re reading this aren?t
you?
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