"Content is King" - that's a given, there's no debate. But how
do you get content? Like most projects, breaking into bite-size,
easily digestable chunks makes the process realistically
achievable. By creating articles, you build and develop that
content. So how do you profit from articles? I, personally, find
the best way to approach the 'process' of making mony from
articles is to work backwards! That is, to determine what your
ultimate goal is and then figure out each preceeding step that
leads to it.
Example: Ultimate goal - sell an ebook preceeding step -
subscriber reads recommendation in 5-part mini series preceeding
step - article reader visits name squeeze page and signs up for
mini series preceeding step - prosepct reads your article on
someone elses website/blog/ezine preceeding step - publisher
picks up your article from directory preceeding step - article
submitted to directory preceeding step - you produce article
And try to keep a single focus for each step. For example, you
want people to sign up for the mini series -- then the email
capture/name squeeze page should only give them that option!
Don't put tons of other links on that webpage which would give
the visitor alternatives to signing up for the mini series. Keep
it tightly focused -- keep the objective in mind.
So the tasks would be (for the above example), in this order: 1]
Create the ebook - research and write - or outsource it through
elance.com, guru.com, etc. - your product to make money on. If
you're not sure of how to write an ebook, just write it in
MSWord or your wp of choice and convert it to a .pdf document
with a password protection. Upload that to your web server. 2]
Create a single webpage introducing, recommending and soliciting
orders for your ebook. Include a PayPal, StormPay or some other
shopping cart link to order the book. 3] Write 5 short emails as
a mini series (which include a link to your ebook order page)
and put them into an autoresponder. 4] Create the single webpage
with a compelling copy for why the visitor should sign up for
your 5-part mini series and include the webform which links to
your autoresponder. 5] Having got those 3 things above in place,
now you need to write the article(s) that include a link in the
resource box to your name capture webpage. 6] Finally, use
'article submission software' to submit your article to the
directories (see resource box for link).
Important note: You do NOT need big, flashy, complex websites to
profit from articles! A simple compelling page that directs them
to an autoresponder. From the email messages in the a/r, you can
send them to a simple order page for your own ebook or you can
send them to an affiliate product page. Bottom line - Keep it
simple!
If you're sending them straight to an affiliate page (I think
capturing their email first is better but I include this as an
option) from the article resource box, you won't need to do step
1, 2, 3 or 4 above.
If you're sending the reader to an affiliate page after
capturing their email, miss out step 1 and 2. Step 3 could be a
5-part mini series, or you might just want to send them to an
ezine you publish (which recommends your affiliate product) or
send them to another great article (or part 2 of the article)
stored in an autoresponder. But you'll need to give them some
reason for them to give you their email address!
Articles are a very powerful method of attracting visitors to a
webpage and ultimately to generating 'sales'. Readers of your
article have already established a 'know, like and trust'
relationship with you and are therefore much more predisposed to
buying from you. They are the ultimate targetted traffic - and
therefore the most profitable visitor! Get your articles out
there and let them silently, effortlessly do their work.
About the author:
Article written by Rudi Ashdown and first posted at
http://www.whywebsiteswork.com . To learn more about profiting
from this article, go to http://www.fromthis.com/article_a.htm
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