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In this article we will discuss the importance web site tracking
and explain to you why it is so important to pay attention your
current web traffic. Understanding what your visitors do on your
site is crucial information, not to mention interesting. For
example, I continuously track what happens once my prospects hit
my Emerald Passport site
http://www.wealth-ambition.com/profit-masters-team.htm since it
makes me $1000 per sale. Knowing what my prospects do gives me a
better idea as to where I need to improve and whether my
advertising campaigns are cost effective. If your visitors
proceed to purchase a product but then a large majority leave
the site when they get to a specific page in the order process
then you need to know about it. It could be that this page is
confusing or hard to use. Fixing it could increase your sales by
200%. This is just an example; there are many reasons why you
want a detailed analysis of your site visitors. Most website
hosting services offer a stats package that you can study. If
you're not sure where this is, call up your hosting service and
ask them. Statistics are a vital part of tracking your marketing
progress. If you don't have access to website statistics get a
package that can help you in this area. Do not get a counter
that just shows how many visitors you've had. You'll be missing
out on vital information that can help strengthen weaknesses in
your site. A good website hosting service would offer traffic
logs that provide an invaluable insight into the traffic being
referred to a web site from various sources such as search
engines, directories and other links. Unfortunately traffic
tracking provided by web hosting services is often in the form
of raw traffic log files or other difficult to understand
cryptic formats. These log files are basically text files that
describe actions on the site. It is literally impossible to use
the raw log files to understand what your visitors are doing. If
you do not have the patience to go through these huge traffic
logs, opting for a traffic-logging package would be a good idea.
Basically two options are available to you and these are: using
a log analysis package or subscribing to a remotely hosted
traffic logging service. A remotely hosted traffic logging
service may be easy to use and is generally the cheaper option
of the two. WebTrends Live and HitsLink are two good, remotely
hosted, traffic-monitoring services worth considering. However,
WebTrends Live is a more complicated system and is suitable for
larger ecommerce websites. ?SuperStats? is another recommended
traffic logging service. These services do not use your log
files. Typically a small section of code is placed on any page
you want to track. When the page is viewed, information is
stored on the remote server and available in real time to view
in charts and tables form. Log analysis packages are typically
expensive to buy and complex to set up. Apart from commercial
packages there are also some free log analysis packages
available, such as Analog.
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good traffic logging service would provide statistics pertaining
to the following:
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How many people visit your site? * Where are they from? * How
are visitors finding your site? * What traffic is coming from
search engines, links from other sites, and other sources? *
What keyword search phrases are they using to find your site? *
What pages are frequented the most - what information are
visitors most interested in? * How do visitors navigate within
your web site? Knowing the answers to these and other
fundamental questions is essential for making informed decisions
that maximize the return on investment (ROI) of your web site
investment. The most important aspect of tracking visitors to
your website is analyzing all the statistics you get from your
tracking software. The three main statistics that will show your
overall progress are hits, visitors and page views. Hits are
tracked when any picture or page loads from your server on to a
visitor?s browser. Hits, however, can be very misleading. It is
quite an irrelevant statistic for your website. The statistic
that is probably the most important for a website is Page
Views/Visitors. This gives you a good indication of two things.
First, how many people are coming to your site, and secondly how
long are they staying on your site. If you have 250 visitors and
300 page views you can figure that most visitors view one page
on your site and then leave. Generally, if you're not getting 2
page views per visitor then you should consider upgrading your
site's content so your visitors will stay around longer. If you
see the number of visitors you have increasing as well as the
number of page views per visitor increasing then keep up the
good work! Always look for this stat as an overall barometer of
how your site design is going and if your marketing campaigns
are taking hold. Also, a good stat to look for is unique
visitors. Once a person visits your site they will not be added
to the unique visitors? category if they visit again. This is a
good way to track new visitors to your website. Page views are a
good indication of how
About the author:
Andrew Murray is a top Director with Emerald Passport and Profit
Masters Team. He has made 105,000 using his unique marketing
system. To learn more about his amazing system visit
http://www.Wealth-Ambition.com/profit-masters-team.htm
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