While it is true that heavily branded websites like amazon.com
are household names and carry an implied trust with visitors,
the vast majority of websites are not well known and are found
and visited as a result of searches performed with search
engines. In these instances, the visitor is probably arriving at
the website for the first time and human nature often dictates
fear or suspicion of the unknown. If someone is shopping around
for the best price for a particular item, say a Cuisinart food
processor, they would probably go to a site such as Ask Jeeves
(at ask.com using the Smart Search for Products feature) and
quickly obtain a list of sources and prices for the desired
item. The
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
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