It's a fact - the online world dies down in the summer time.
Kids are out of school, families are on vacation, there's fairs
to attend to, and many are just spending too much time outside
to be online. For those that market mostly online, the summer
months could be eating your profit. The good news is, it's easy
to take your product to where your market is - offline.
While some of you may moan and groan about leaving the comfort
of your home to make money, if you don't want to loose out on
sales it's the only way. Also you will get a chance to meet some
local people in your area, and getting out can be good for you!
So what is there to do offline in the summer time? PLENTY! There
are hundreds of events going on right under your nose, just
waiting for you to be a part of. State fair, county fairs, town
celebrations, music events, craft fairs, expos - all renting
tables and spaces for you to sell. The hard part of marketing
the events has been done for you, all you have to do is show up!
Use the following 6 steps to make your offline event a success:
1. Locate the events This isn't as hard as some make it out to
be. There are many different ways to get in touch with those in
charge of organizing events. Check with your local City Hall or
Chamber of Commerse first.
2. Get Ready for the Event Make a list of items you will need to
take, plus take inventory of the products you have in stock.
You'll need a good variety and some eye catching items to take
with you
3. Set Up Your Table Your table should be neat, but eye
catching. Table clothes are a must! Don't forget to have a
drawing box on the table as well, to catch leads.
4. Attend the Event You will need to have someone at the table
at all times. Don't leave - not even for a second - unless there
is someone there to cover you.
5. Take Notes Was there something you could have done
differently? Take notes and do better next time!
6. Follow Up As they always say, the money is in the follow up!
Be sure to stay in touch with all those contacts you made at the
event.
Avoid losing sales this summer and get involved offline!
More information and help on staying organized while attending
local events can be found at:
http://www.DirectSalesHelpers.com/offline-events.html
About the author:
~~~~~~~~~~~~~~~~~~~~~~~~ About the Authors: Kara Kelso & Anita
DeFrank are two busy wahms, and the owners of Direct Sales
Helpers. Learn how you can be successful in your company by
visiting: http://www.DirectSalesHelpers.com
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