1. Publish a picture of yourself in your ad. This will show
people that you're not hiding behind your web site and you're
not afraid to backup your product.
2. List how many famous or respected people have purchased your
product in your ad. These people should be fairly known by your
target audience.
3. Publish the results of any tests your product has passed in
your ad. Your product may have passed a durability test, safety
test, quality test, etc.
4. Publish the results of any positive surveys you've taken from
your customers in your ad. Just survey your current customers
and list the results.
5. List any publications that have written about your business
in your ad. It could be a product review, on a top ten list, an
article, etc.
6. List any related books that you've written in your ad. When
you list a book(s) you've wrote, it gives you credibility
because it shows you're an expert.
7. Have a professional looking web site to publish your ad on.
When people visit your site and it looks unprofessional, they'll
relate that to your product.
8. Publish any endorsements from famous people in your ad. Some
people will think if a famous person, enjoys your product, so
will they.
9. Use a money back guarantee in your ad. This will remove the
risk from your potential customers and show them that you stand
behind your product.
10. Provide testimonials from satisfied customers in your ad.
The testimonials should include specific and believable results
you customers have received.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program, which is due out
July, 2005. Zabang
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