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Most new webmasters face the same conundrum: how can I get free
exposure (and thereby traffic) to my website? Here are some
traditional online and offline methods you can use to achieve
this, as well as new ideas that should help kick-start your
online business.
Online - Include your website address in your signature
in e-mails - Include your website address in your signature in
forum posts - Create an RSS feed for your website - Write
website articles (like this one) and include a link to your site
at the end - Participate in manual link exchanges with
complimentary websites - Submit your website to topic-specific
directories - Properly optimize your website for search engines
- Start a blog on your site (search engines love them) - Try to
get your site listed in DMOZ - Write and distribute a periodic
press release for your site - Advertise on free classified ad
websites
Offline - Include your website address on business cards,
letterhead, envelopes, etc. - Give your business cards and print
advertisements to small business owners (who own a business
related to your website) to place on store countertops and on
employee bulletin boards. - Write an article for your local
community newspaper and include your website address in the
copy. - Talk to friends and family; ask to be listed on their
websites, or ask if any cross-promotional opportunities exist
between their business and yours. - Create a sign with your
website address and stick it on the inside window of your car
for other drivers to see. Of course make sure it is of a safe
size and doesn?t interfere with driving. - Create some cheap ads
and go around door to door and place them in mailboxes. This
technique can prove to be effective if the neighborhood you
choose is part of your target market. - Put your ads up in your
community center and on any bulletin boards you can find. -
Remember the power of word of mouth advertising ? tell people
about your website so that they in turn can tell others about it.
There may be more time-efficient ways of gaining traffic and
exposure for your website, but these are not typically free.
Advertising and marketing your website can prove to be
expensive, but by experimenting with the marketing tactics
above, you can jumpstart your website and then consider
alternative paid advertising options. Pay attention to which of
the above methods yields you the most favorable results, and
then if there is a paid service available for it, consider
purchasing that first.
By closely monitoring your marketing efforts and tweaking them
accordingly, your website will be a success!
Best of luck!
About the author:
Veronica Dubak is the owner of the successful online paid surveys
directory, SurveyBounty.com. With a comprehensive listing of
market research companies classified by region, and background
information on the online survey industry, SurveyBounty.com is
the reputable and legitimate source for online survey
information.
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