7 Secrets To Promoting On A Budget
Most businesses, especially those just starting out, have a very
small advertising budget from which to promote their products or
services. However, many low-cost ways exist to market your
business. Try these ideas:
1. Send a press release to local and industry publications.
Include information regarding: new products or services, record
sales, expansion, and promotions.
2. Write a column in your local newspaper or regional
publication. This will promote your expertise and your business.
3. Place ads in low-cost, smaller circulation publications.
You'll get more ad for the money and can place ads more
regularly.
4. Hold contests. One bookstore holds a literary trivia contest
for its customers. Another idea is to sponsor a fund-raising
event. Ask area businesses to chip in with prizes and
refreshments.
5. Thank you cards. Send these to first time-time customers as
well as your best clients. It shows you give personalized
service and appreciate their business.
6. Develop an incentive program for regular customers. A card
shop offers a program where every 12th greeting card is free.
7. Use promotional products. Sell low-cost T-shirts with your
business logo and advertising slogan. Hold a customer
appreciation day in which you pass out pens, notepads,
keychains, and the like with your company name and message. The
saying "you have to spend money to make money" is certainly true
but, as the above examples show, you don't have to spend a lot
of money to increase public awareness of your company.
About the author:
Bob Johnson is the owner of Ocean Line Marketing, a distributor
of promotional products and imprinted greeting cards visit his
website below: Imprinted
Promotional Products /
>Custom Greeting Cards
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