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How To Use Your Business Cards To Shoot Your Sales Through The
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Author: Mark Meyers
Topic: Off-Line-Promotion
Viewed: 63 time(s)
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Do you do what the vast majority of people who buy business cards do?
Give them out to friends and family or post them on a few
bulletin boards and hope for the business to come rolling in?
How about putting them on tables at restaurants (yes business
card spamming is alive and well :( ).
A good one at trade shows is every vendor tossing business
cards to anyone that comes within a few feet of their booth. I
guess they heard that the old network marketing 3-foot rule
works!
Okay enough of that!
Wait! I'll admit there are some businesses, biz opps for
example, that have a huge potential market and some of those
strategies could work. But for most businesses it's just a waste
of a good business card.
And that's unfortunate, because your business card really can
be a powerful and effective direct marketing
tool...
So in direct marketing you don't pass them all around and hope
for the best.
What you do is:
1. Find people that would be interested in your offering (a
prospect in marketing speak).
2. Talk with them and see if they really are interested in your
business.
3. Then give them your business card, and just point out some
of the benefits that your business provides (highlight them on
the card). Now you have someone interested in your product or
service and they have a way to get in touch with you. Let them
know that you'll follow-up with them and...
4. Now your job is to follow-up with them and ask the right
questions to help them understand why it is in their best
interest (if you really believe it is BTW) to become your client.
Sure it's easier said than done. Hey most things are.
But, it's a simple formula and will work wonders with virtually
any business.
About the author:
Mark Meyers has more tips about Business Cards
Marketing on his website.
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