One technique to improve the chances of your press release
getting published is to provide tips and advice that would help
the reader. Editors are always looking for valuable info to fill
their pages.
For example, I wrote my tips press release as a short article
that explains 8 ways business people can make their advertising
more responsive. Within 48 hours of the article?s release to the
media, I had offers from Target Marketing and Sales Promotion
magazine to publish it.
Next time you?re writing a press release, keep the following in
mind:
1) Your press release must relate to something genuinely
newsworthy. It cannot be an ad announcing your products or
services. Editors look for info that is interesting, timely,
useful or controversial. Human-interest stories are also
appealing.
2) Set your goals higher when writing a press release. Don?t
settle for just getting your company?s name in print. That has
no more selling power than a listing in the White Pages. Put
yourself in the place of the news editor and ask yourself ?Does
this information serve the needs and wants of my readers? Would
they find it interesting or helpful?? If you can?t answer with a
?Yes,? then go back and rewrite your press release until you can.
3) Spend time creating a powerful, eye-catching headline. You
have only seconds to grab the attention of an editor. If you
have a weak, self-serving headline, your press release gets
tossed into the trashcan. Again, concentrate the headline on the
benefits of the information.
4) Writing a good press release requires clear, concise
language. Don?t load it up with adjectives or fluffy words. Make
your point quickly then move on to the next.
5) Offer a free booklet, sample or demo. This can attract
qualified leads for your business. Be sure to include your
contact info so readers can easily follow up on your offer.
By following these guidelines you'll find writing a great press
release a lot easier, and it will substantially increase your
chances of getting published.
About the author:
David Coyne is a copywriter and marketing consultant. Get his
free e-book "Multiple Ways To Make Your Advertising More
Responsive" at http://www.dc-infobiz.com
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