1. Purchase ezine ads.
Run your ads for multiple issues, and track your advertising so
that you won't be in the dark about which ezines are best to
place your ads in.
2. Swap ads.
As with your paid ads, try to swap for multiple issues as many
people will need to see your ad several times before they
respond to you.
3. Swap recommendations.
You could swap recommendations to be published in each other's
ezines, or you could swap recommendations to be published on
each other's "thank you" pages.
In addition, you could set up a "recommended ezine" section
where you and several other ezine publishers promote each other
in each issue.
4. Publish testimonials.
Ask for feedback in each issue to garner more testimonials that
you can use on your site with your readers' permission.
5. Do a testimonial swap.
Write up a testimonial for another publisher's ezine in exchange
for her testimonial that you can publish on your site, in your
ebook, etc.
6. Write articles.
You'll be able get more targeted traffic, increase your search
engine rankings, and get more new readers that purchase from you
on a regular basis.
7. Promote your ezine in your signature file.
Use your signature file in all your day to day emails and also
in your posts to discussion lists and forums that you're a
member of.
8. Offer a bonus.
For example, you could offer a free ebook, resource, or report
along with your reader's subscription.
9. Ask your readers to forward your issues.
You'll gain excellent "word of mouth" advertising as your
subscribers forward your issues to their friends, associates,
and colleagues.
10. Submit to ezine directories.
Submit to as many of these directories as you can, and when
possible, post your link to your archive or sample issue to
maximize the number of new subscribers you get from your
submissions.
About the author:
Ken's articles have been published in numerous ezines and web
sites all over the net. For more articles on ezine publishing
from Ken and other respected authors visit
http://www.ezinepublishers.net
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