1. Don't keep a regular publishing schedule.
Pick a schedule that is right for you, and stick to it. Your
subscribers will become used to hearing from you, and you'll be
able to gain their trust and business. 2. Don't make your free
bonus easily accessible to your new subscribers.
For example, if you offer a free bonus ebook, let your new
subscribers get your link for downloading your ebook in your
welcome email.
If you make your subscribers wait for their first issue or worse
never give them their bonus, you'll lose their trust and they'll
quickly unsubscribe from your ezine. 3. Don't let your
subscribers get to know you. Include a publisher's or editor's
note in every issue so that your subscribers will be able to
learn more about you.
By doing this, you'll be able to easily connect with your
readers and sell more of your products because your subscribers
will see you as a "real person." 4. Don't provide valuable
content.
Brand yourself as an expert in your field by writing articles on
your ezine's chosen topic.
You could also publish free to reprint articles, write product
reviews, or you could provide your readers with marketing or
promotional resources that you use and recommend. 5. Send too
many solo ads.
Differentiate your ezine from other publications by not
bombarding your subscribers with solo mailings.
Only send a solo mailing once or twice a month to promote your
special sale or your new product offering.
About the author:
Ken's articles on ezine publishing have been published in
numerous ezines and web sites all over the net. For more
articles and resources that will help you to get started
publishing your own successful ezine, visit Ken today at:
http://www.ezinepublishers.net
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