1. Gain an advantage over your competition. You should find one
benefit your competition doesn't offer and use it as your main
selling point.
2. Design your e-zine so it creates multiple free advertising
streams. Ask readers to forward it to people they know, offer ad
trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime
you make changes to your web site they can receive an
informative e-mail.
4. Focus your articles on information the targeted readers and
e-zine publishers want. They will get published more often,
which means free publicity.
5. Use problems to attract online traffic. Find a common online
problem and use your web site to solve it. People will visit and
see your ads.
6. Have an informative FAQ page at your web site. Anticipate
questions your prospects or visitors may have; this will help
improve your sales ratio.
7. Improve your negotiation skills. This'll improve your
business because you're always negotiating ad swaps, supply
prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or
service that they charge for. It could be add on products,
warranties, servicing, etc.
9. Build a larger online community by giving your visitors
bonuses for participating on your message boards or chat rooms.
Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral
program. Give people discounts and free products for referring
people to your site.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program which is due out
Nov, 2005. http://www.zabangaffiliate.com/
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