What is the single biggest fear of teenagers, business owners
and CEO?s alike?
The answer is simple. Making out for the first time, with an
attractive partner or customer you really want to be with.
The jitters, the butterflies, that welling excitement building
in the brain, are eerily similar whether you are talking about
business or that first make out session.
All goes well and it?s magic ... Screw it up, and you may never
see that customer, I mean date, ever again.
After reading a few teenage make out Blogs, you might just start
to see the similarities.
Here is an anonymous quote from an angst teenager, ?I was
talking to her in the cafeteria yesterday at lunch and went to
give her a kiss - and she totally blew me off! She said she
doesn't think she likes me in that kind of way and just wants to
be friends.?
Surprise, surprise ?just because you have a customer in front of
you doesn?t mean they are going to buy, and if you try and sell
them too soon you are doomed to the ?let?s just be friends?
routine!
Whether it is in love or business, you have to set the mood.
Think of our teenager as the CEO of Smooth Operator Corp, and
his mission was to just find that one perfect customer.
In this industry Smooth only needs one sale, to be profitable
for life. With stakes that high, our resident CEO better have a
sound marketing plan and budget.
Here is what we suggest:
1. Know everything about your prospective customer. What do they
like? What do they hate? Where do they hang out? What do they
read? Who do they associate with? What is their preferred method
of contact? The more information you have the better you can
design your marketing plan.
2. Your prospective customer will need to see your brand
typically five to seven times before they buy. Make sure you
advertise enough that your product or service will be seen by
your target market on a regular basis. This should also remind
you to not try and close the sale before your future customer
trusts you.
3. Your potential customer is not stupid, and expects to be
treated accordingly. They want all available information about
your product or service readily available, at their finger tips.
If they have a question before they consider buying, they want
to be able to call or email you, and expect a quick and upbeat
response.
4. Your potential customer might like to see your references, or
at least hear from a former satisfied customer just how good you
are. Ask your satisfied customers for a testimonial and get
permission to use it. This testimonial means ten times more to
potential clients than anything you could tell them.
5. When the time is right to make the sale, ensure your future
customer has no excuse not to proceed. You have answered all
potential objections through the sales and marketing process.
Set the mood and the sale then becomes a natural evolution to
the relationship.
With just a little ingenuity, and plenty of sound planning your
next make out marketing session could be a sure thing. Thank you
to our resident CEO, for unwittingly contributing his make out
marketing failure. We hope you get the sale next time!
by Lee Raito, CFP, FMA Co-Author of Business Sexcess www.BusinessSexcess.com
About the author:
Business and financial expert Lee Raito has teamed up with
Internet marketing expert Sam Heyer to provide you with
information that will take your business success to a place it
has never been before. Their recent book, Business Sexcess, is
the much talked about book that will transform how you look at
business, success and sex. www.BusinessSexcess.com
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