Stand Alone Advertising So what are Solo Ezine Ads? Simply
stated, these are advertisements published in ezines or
newsletters where no other ad competes against your marketing
message. Also know as Stand Alone Ads. This ad is then sent to
subscribers of ezines who have already agreed to recieve these
ezines and any accompaning ads.
Often referred to as the KING of ezine advertising, the solo ad
allows the advertiser to reach her audience of willing to buy
opt-in subscribers. These subscribers are already familiar with
the publisher of the ezine and trust his or her recommendations.
A well developed ad sent through this type of advertising has
the potential to create fortunes. Many online professionals have
used this method to build huge internet businesses.
While no one can guarantee your ad will make you a fortune,
using this method will offer you the best chance of getting your
marketing message out to warm, willing to buy interested
subscribers.
Once you eliminate competiton from other advertisers by using
solo ads, it's up to you to develop your advertising to get that
almighty click and close the sale.
How Solo Ezine Ads Work One of the beauties of using stand alone
ads is the amount of words you are able to use. Generally
publishers allow ads to include up to 500 words. This allows you
to create headlines, bulleted points, and your URL. Think of it
as a mini-mini website.
Your ads should have an attention getting headline (believeable
headline) subheadings, bullets, and a call to action. Above all
list, benefits, benefits, benefits!
Take full advantage of the amount of space being offered. Read
your ad, let others read your ad. State a problem, then share
how your product or service can solve it for them.
Once you have an ad ready, you need to find a resource that will
send your message to their readers. For those who are marketing
to people interested in making money on the internet, we
recommend Ezine King.com
If your target market is outside of internet marketers, we
suggest doing a search for ezine directories. Some require
membership fees and others are free. There are thousands of
ezines and newsletters to choose from. Not all will allow
advertising. However, you can subscribe to a few to see if they
are of value, if so, contact the publisher and offer your
product or service for his or her review. A good review from a
trusted publisher can mean profits to you.
Track Your Ads Tracking your ads is very important. If you place
ads with more than one vendor you will need to know which are
pulling and which are not pulling.
We use and recommend LinkCounter.com a free trial is available.
We've used this service for several years, it is accurate and
stats are provided in real time. No matter what type of
advertising you do, if you are not tracking every click, you are
losing money.
Are Solo Ezine Ads Dead? With the advent of Google Adwords, and
the mad rush to advertise using this effective method, Internet
marketers left the ezine world. This leaves an old but still
effective marketing door open, especially for niche marketers.
Spend some time today searching for quaility ezines in your
targeted market. A well written solo ad in a quaility ezine can
still make the mortgage payment.
About the author:
Gene is now kicking back at http://www.wild-bird-watching.com
and earning while sharing his favorite passions with the online
community.
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