Learn the easy method I use to reveal marketing secrets. Details
of my findings using this method are also disclosed. Two years
ago, I began using ezine advertising as the cornerstone of my
online marketing efforts. From the need to determine the most
productive and cost effective ezines to advertise in, I stumbled
upon a method that revealed the secrets of successful online
marketers. The Method My method is easy to follow. There's 3
basic steps: 1.Examine several communication tools the experts
use such as an email or sales page. 2.Compare these tools and
search for similarties. 3.Collect the common points and
implement those findings. For example, suppose I want to find
out how to construct or improve a sales page for a product I own
or have resell rights to. The first thing I do is to get online
and do a search. In this example, I search using the phrase
"internet marketing experts index". Second, I open every sales
web page the search produces in a multi tab browser (Mozilla).
Third, I compare the pages looking for similarities. I note
these down in Windows notepad, taking care not to overlook
details such as fonts, colors, graphics, etc. Finally, I
incorporate the information I collected into my own sales pages.
Now you know my method. Next, I reveal the secrets my system has
uncovered. The following sections disclose the common factors of
various communication tools. Web Sales-Copy Page I've looked at,
and studied countless web sales pages. (I estimate at least 50)
Most of them have: Red verdana headline in quotations
Testimonials (usually near the top) Time or quantity limitations
A guarantee symbol graphic Photo scan of their signature
Professional photograph Background logo images An audio or video
Free bonuses Prices ending in the number 7 Most Cost Effective
and Productive Ezines to Advertise In I'm currently subscribed
to about 30 ezines that I advertise in. My experience has shown
that the most cost effective and productive ezines to advertise
in usually have: A testimonial page Contact info including phone
number and address Solo ads running regularly (If they sell solo
ads and you never see any, it's a bad sign) A form for
submitting ads Require subscribers to double opt-in Have a long
waiting period for running my ad (indicates a very popular ezine
for advertising) Email Advertising About 15 of the newsletters
I'm subscibed to are from online experts like Yanik Silver,
David Vallieres, Mike Filsaime, Russell Brunson, Len Thurmond,
and others. When they send an advertisement in the email I note
the common points are: An irresistible headline that poses an
open-ended question or statement It's personalize Short double
spaced paragraphs Bulleted benefits statements Limited time of
offer or quantity available Special price or bonus for limited
number of responders (i.e. the first 50 customers get half off)
Guarantee P.S. that states a major benefit Note: I save the most
persuasive ads in a separate folder for study. Search Engine
Optimization (SEO) I learn a lot about my competitors' SEO
techniques by examining their linking campaign. I initially do a
search for keywords related to my website. Next I get the url's
of my competition. Finally, I use an online tool at
http://www.marketleap.com/publinkpop to reveal the following:
How many links my competition has Who links to them Ideas for
who to approach for link exchanges Other related websites I also
use SEO Elite, a free tool to compare: Keywords used Keyword
Density Meta tags Meta Description That's just some of the
specifics. More can be revealed by examining the benefits
statements listed on the expert's sales page or in their emails.
You can get clues to the info. you need to study. For example,
one benefit statement for a sales page info. product might say
"The 3 Things Every Sales Copy Page Must Have to be Successful."
So, now you know you're looking for 3 things they ALL have in
common. Remember to get the big picture, look for similiarities,
then study the details. That's the key to reveal the marketing
secrets of the masters.
About the author:
Greg Root started using ezine advertising almost exclusively
since 2003 and owns and maintains 'The Ezine Ad Tester' at
http://www.maxprofitpro.com/ . See the results of his ezine
advertising campaigns to find the best ezine advertising
resources on the internet.
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