TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale,
Florida, specializes in public relations for manufacturers.
According to Thomas R. Cutler, President & CEO of the firm, "The
Central American Free Trade Agreement is benefiting U.S.
manufacturers by eliminating tariffs on many American goods
imported by Central American nations. Manufacturers in Central
America are initiating PR campaigns to develop a market presence
in the U.S.; U.S. Manufacturers are initiating PR campaigns to
develop a Central American market presence." Cutler's team
includes Dean Schmidt, Vice President of PR Advantage Affinity
Program and works with manufacturers and manufacturing
associations to determine what is newsworthy and merits media
coverage. Schmidt brings operations expertise to the team and
will establish measurable impacts and metrics for manufacturing
clients and noted that, "The passage of CAFTA is a strong
indicator of global marketing in the manufacturing sector. The
need to establish branding and market awareness in new markets
requires aggressive PR campaigns." Cutler is ranked as the
nation's leading manufacturing journalist. Cutler founded the
Manufacturing Media Consortium. This is a group of more than
2000 journalists worldwide writing about trends, data, case
studies, profiles, and features in the manufacturing and
industrial sector. Cutler worked with hundreds of media outlets
to expand the coverage and importance of the manufacturing media
coverage. Cutler created the Mass Marketing Manufacturing Media
Blitz, a comprehensive 90 - 180 day program allowing
manufacturers with little web presence or with a new product
introduction to go from zero to sixty in a short-term PR
campaign. Cutler has authored more than 1000 articles for a wide
range of manufacturing, industrial, and business journals,
dailies, and month trade B2B publications. Cutler also authored
best-selling Manufacturer's Public Relations and Media Guide.
Cutler has been the spokesperson of the ETO (Engineer-to-Order)
Institute, since 2004. The organization has quickly become the
key resource for non-repetitive manufacturers.
www.etoinstitute.org. TR Cutler, Inc. www.trcutlerinc.com Thomas
Cutler 954-486-7562 # # #
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