According to Dean Schmidt, Vice President of the Affinity
Program for TR Cutler, Inc., "We had to find a way for
manufacturers to rapidly experience ROI from an aggressive PR
campaign. 45 press releases in 90 days generates extraordinary
traffic to manufacturers' websites and optimizes search engine
rankings." Schmidt acknowledged that new website traffic from
potential customers often helps to quickly identify missing
"call-to-action" messages and results in revised or updated
websites. In early Q3, Cutler conducted the largest North
American manufacturer survey about anticipated marketing budgets
in 2006. Statistically significant findings indicated that
nearly two-thirds (64%) of the manufacturers surveyed anticipate
a dramatic increase in PR budgets of 50% above 2005 levels;
travel, print advertising, tradeshow exhibiting, and direct mail
each revealed a 30% decrease in 2006 marketing versus 2005.
Schmidt also noted, "With almost nine out of ten manufacturers
employing less than fifty employees, tight margins, global
competitiveness, and enticing spending alternatives, PR is often
relegated to the "back burner." Cutler developed the PR
Advantage Affinity program for manufacturing associations'
members. TR Cutler suggested that, "Due to our leadership role
in the manufacturing public relations arena, we have decided to
introduce a program that will allow manufacturing associations
to offer their members deeply discounted PR services starting in
September 2005. There is no cost for the manufacturing
associations to participate in the program and offer these
deeply discounted PR services to their members." Manufacturer
neglect, prompted the development and launch of the intensive
Manufacturing PR Media Blitz' program, a 90?day program allowing
even very small manufacturers to tiptoe into the public
relations arena driving quantifiable and measurable impacts.
"Manufacturers spent the past fifteen years becoming lean,
efficient, and highly competitive while completely ignoring
their marketing and public relations efforts," according to
Thomas R. Cutler, the nation's leading manufacturing journalist
and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft.
Lauderdale, Florida. TR Cutler 954-486-7562 www.trcutlerinc.com
trcutler@trcutlerinc.com # # #
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Professional Marketing Firm
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