Fuel your business by cutting advertising costs? As crazy as is
sounds, it is actually a simple concept that can easily be put
into play by just about anyone. The Trap You need to
stimulate business. You pay a hefty price, run an ad, and
customers come. A few weeks later, business tapers off. Time for
another ad. You pull out your checkbook. Growing your business
feels more like feeding an expensive habit. The Problem
Much of the benefit from traditional printed advertising is
short lived. A quick burst; then it's over. If you want an
instant replay, you've got to pay (and pay and pay). What you
need is: 1). A way to reach your customers without paying each
time; or 2). A way to get your customers to COME TO YOU; or
ideally BOTH The Method Both solutions can be
achieved with a simple, low-cost website--once you learn how to
use it. Here's how: 1). Find a way to reach your customers
without paying. Email--it's free. The only catch is that your
customers have to give you their email address. Since they are
not interested in receiving your ads by email, how can you
motivate them to provide you with access and permission to
advertise to them by email? Coupons. No one wants advertising.
Everyone wants to save money. They give you their email address.
You email them your coupons. 2). Get your customers to COME TO
YOU. This is where most small businesses commit website suicide:
Their website is nothing more than a pretty (but static)
About the author:
Catherine D'Agostino is the founder of WithCoupon.com and PizzaCouponsNOW.com
where she has integrated coupons and customer email marketing
into a simple, low-cost all-inclusive website package for small
business.
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