by Doug Firebaugh
There is a question that determines probably 80% of your
Ultimate MLM Success. And whether you understand it or not, may
determine a lot of what happens to your business in the future
as well as how your prospects respond to you.
What is this Million Dollar Question?
Do you know what business you are REALLY in?
Most folks in MLM would probably answer:
?Nutrition, Telecommunications, Make up, Wholesale Purchasing,
legal products,skin care,weight loss, etc. Even some might
answer ?people business?, or marketing, or even a form of
product distribution.
All of these answers are correct, and show the understanding of
most people in network marketing.
Some people might even answer that we are in the ?dream?
business, which to some degree holds some truth. Others might
answer that we are in the ?talking? business, as we talk to
people. And still, others might answer that we are in the
?Leadership? business, which again, is partly correct.
But we are looking for another understanding:
The Ultimate Understanding.
This alone, if understood, would dramatically increase your
Network Marketing results, and paycheck
Most of the answers you would get from the average MLM
distributor lack the true understading of what business you are
in in Network Marketing. It would be like working as a personal
trainer in a gym, and thinking you are in the sore muscle
business.
But understanding which business we are in is EVERYTHING, as
your approach to this business will ultimately lead to what is
felt by the prospect.
Many folks are confused as to what business they are in, so the
confusion is heard in their words and felt in their actions.
This confusion can be heard in your voice, felt in your
presence, and seen in your eyes, and it radiates like heat. You
are just not aware of it, while your prospect totally is.
Let's be real:
If you were working at any company, and you didn?t know what
business they were in, would you last very long if you did not
find out? Would you be able to function in the capacity that you
needed to?
It is the same with Network Marketing. If you don?t ?get it?,
then the prospect never will, for they will feel the lack of
focus on your part, and be hesitant to follow you, and you will
not be able to function as effective as you need to due to your
lack of total understanding of what we really do in Network
Marketing and MLM.
So what business are we REALLY in?
The MLM Leaders know they are in the business of :
?Touching and Changing People?s lives."
That?s it.
You are a "change agent", a lot like a real estate agent. Real
estate agents market properties and homes, and you market change
and growth. And that means you also are an agent to help create
change and growth in people?s lives in ways that they never
thought possible, with your products and business. And you can
help improve their life, lifestyle, and future dramatically.
And your focus, and ULTIMATE GOAL is to change lives so you can
INCREASE, EXPAND, ENLARGE and EMPOWER their lifestyle, hopes,
and dreams.
Those actions of Increase, Expand, Enlarge, and Empower are what
we call the ?Power Four?, as they are what we all want in and
out of life, in some format.
If you understand what business you REALLY are in, then every
action you take will have such a greater impact, and a greater
chance for Success. This understanding does something that is a
MUST in Network Marketing:
It puts your Network Marketing prospects FIRST, including their
interests, and dreams they have for their life. If your prospect
senses that you are there to GIVE to their life instead of TAKE,
they will be drawn towards you, and compelled to listen to you.
If you do focus on touching and changing people?s lives, and not
just selling or recruiting, you can become Super Rich in MLM and
Network Marketing.
blessings...doug
PassionFire Intl
http://www.passionfire.com
About the author:
Doug Firebaugh is one of the top MLM Network Marketing Trainers
in the world. Over a million people a month read his training
ezine. He spent the last 7 years traveling the world speaking
and training on Success. He lives in Birmingham Michigan, and
you can receive a FREE subscription to his training ezine- The
MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com
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