A web directory is a internet web page consisting of categorized
links to other web pages. They specialize in linking to other
web sites and categorizing those links. Web directories often
allow site owners to submit their site for inclusion. One such
web directory is http://directory.google.com/. Some sites may
offer up to 30,000 different categories. Links provided may be
pure HTML- no CGI or PHP. SEO (search engine optimization),
friendly links are considered better then other links and help
you increase the popularity of your page, in terms of the page
rank. The most critical factor effecting the success or failure
of a site is its link building. Most well known sites have an
exhaustive list of categories and allow for the best category
fit. What these web sites follow is the most effective way of
online marketing- Link Building. Link building is somewhat like
word of mouth marketing. When a trusted site links itself to
yours, it sure acts as a positive recommendation for your site.
This is the way linking works. A well synchronized and linking
strategy will surely bring in a regular stream of qualified
prospects to your site. This not only raises your profile but
also boosts your search engine ratings. Linking is another
avenue in online marketing, capable of boosting your business
without costing you a fortune. Linking can be started from any
site, portal, blog etc, and all have a tremendous potential of
driving your business to new heights. Though linking can be
started through individual efforts, but those looking for sure
results in real quick time for their business, they can help
themselves by taking the services of professional link building.
Linking is not only about having the maximum number of links on
the World Wide Web, but rather about the maximum number of
effective links, Links that shall bring in more business. The
following categories are the most common for any directory
catering to people in general by means of providing links: Arts
(television, music, movies), Business (investing, real estate,
employment), Computers (software, hardware n internet), Games
(Video games, gambling, role-playing), Health (fitness,
medicine, alternatives), Home (consumer information, Family,
cooking), Kids and Teens (teen life, school time, arts),
News(weather, newspaper, media) Recreation (humor outdoors,
food, travel etc), Reference (libraries, maps, education)
Regional (Europe, Canada, UK, US?), Science (biology, physics
psychology), Shopping (clothing, gifts, autos), Society (people,
issues, religion, and spirituality etc), Sports (basketball,
baseball, golf etc). The working for the web directories is not
very complex. Users are guided through a series of options
pertaining to every option as given on the main page. For e.g.:
Business: News and media: Book Reviews if as a typical line of
search you follow, you shall be taken to the sites short-listed
sites, according to the preferences you have. The above e.g.
shall give you results like the following ? XYZ News Business
Index - Business news and commentary articles. ? 123 Asset
Management - Information about various asset management
categories. ? ABC Business - Information on setting up in
business, managing your money, personal finances and making the
right career move. The above three results shall be links to the
sites which the directory feels is most appropriate for you
search. Thus similarly, other searches aid you in short listing
or reaching the sites for your search.
About the author:
Mansi gupta writes about link building . Learn more at
http://www.textlinksrus.com
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