1. PICTURES Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could have them
send their picture by mail and you could scan it. This technique
will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES Most online testimonials you see have
text signatures. You could have people mail their written
signature, scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO You could record people's testimonials with a
mini tape recorder over the phone, on your answering machine, or
voice mail. Then you could convert the recording into a online
audio file and upload it to your web site. You can find more
information about converting audio recording's by typing "real
audio" at a search engine.
4. POSTCARDS Have people mail you their testimonial on a
postcard, scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because it will
have a post mark on it.
5. PROFILES Ask people to include a profile of themselves with
their testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote, etc.
This will make your testimonials more entertaining to read.
6. HAND WRITTEN LETTERS This is similar to the "electronic
signature" tip. Scan and upload the entire written testimonial
or letter to your web site. This will give your testimonials a
feel of realism.
7. RECORDINGS You could record peoples testimonials over the
phone with a mini tape recorder. Then, take the recording and
record it to an answering machine or voice mail system. Under
each one, include a phone number they can call to hear the
actual testimonial.
8. E-MAIL MESSAGES When you get e-mail testimonials, publish the
entire e-mail message instead of just the contents. It will be
more believable because it will include the date, time, subject,
who it's from and who it's to.
9. CONTACT INFORMATION When you get testimonials from people,
ask them if you could include their contact information under
the testimonial. This will allow potential customers to ask your
current customers questions about your product or service before
they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO If some of the people who give you testimonials
have a camcorder, ask them to record their testimonial on video
and send it to you. Then you could convert the video to an
online video file and upload it to your site. You can find more
information about converting audio recording's by typing "real
video" at a search engine.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program which is due out
Nov, 2005. http://www.zabangaffiliate.com/
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