Trying to be help your buyers find your auctions can be a truly
daunting task. Most people only search eBay by title, not by
description, and that means that you only have those 55
characters of the title to cover all the possible search terms.
That's not easy. In this email, I'll give you a few pointers.
Don't bother with eBay clich?s: There are plenty of eBay auction
titles that say things like "Super rare camera wow look low
price". These are stupid things to put in your title, as no-one
is going to search for them.
Think like a buyer: If you were looking for your item, then what
exactly would you type into that box? If you think it'd help,
try searching yourself to find someone else selling your item.
What were the first things you thought of typing?
Think like other sellers: Keep an eye on which sellers are doing
best with items like yours, and try to copy their title styles -
if it works for them, it can work for you.
Be specific: You should be sure to write the item's brand and
specific model number in the title, as people will often search
only for this information. Make sure that you also say exactly
what the item is.
A Few Examples.
Here are a few examples of good titles. They're real, and
they're on eBay right now, making their sellers money. So what
makes them good?
"Dell Latitude Laptop P3 500mhz Notebook PC Computer"
If you know about computers, you'll know instantly what this
auction is selling. It has manufacturer (Dell) and product line
(Latitude), followed by a few technical specifications (P3
500mhz is the processor speed). Notice also that the title
includes the four words 'laptop', 'notebook', 'PC' and
'computer', as the seller wants people looking for any of those
words to see his auction.
"OASIS Don't Believe the Truth CD Album (New)"
This auction for a CD is well formatted: it gives the artist
name in capital letters, followed by the album name. It then
manages to include the two key words 'CD' and 'album', as well
as the word 'new' - that means that anyone searching for 'new
oasis cd', 'oasis new album' and so on will find this auction.
"1840 Penny Black stamp, certificate, four margins"
Here's a slightly more obscure one, from the exciting world of
stamp collecting. A penny black is one of the oldest and most
famous stamps. It uses a few key words that collectors will
consider important: 'four margins' indicates that the stamp has
been cut out with some margins around it and so isn't damaged,
and 'certificate' tells you that the item has a certificate of
authenticity - it's a real penny black. Remember to use every
bit of space to squeeze in as much important information as you
can in the title.
So now that you've written a winning title, you need to start on
a great description. The next email will show you how.
About the author:
Kirsten Hawkins is an Ebay and internet auction enthusiast from
Nashville, TN. Visit http://www.auctionseller411.com/ for more
great tips on how to make the most from Ebay and other online
auctions.
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