Surfers turn autumn green
New startup surfwear retailer, ZooZoo2, is determined to turn
autumn green. ZooZoo2.com founded by 12 year old Molly Luke is
on a mission to convince fellow surfers and snowboarders that
buying organic cotton clothing is the only way forward.
We are what we wear
In these days of global brand loyalty with surfers the world
over covered head to toe in those brand logos we all know and
love so much, it seems true that we are what we wear. But do we
really know or care what we wear, how it is made, what it is
made of and who actually made it?
Unlike many of the big mainstream surfwear retailers Molly and
ZooZoo2 have asked those questions and decided to sell only
organic cotton T-shirts and clothing. Sure it affects the bottom
line, sure it means they cost a little more to produce, but its
got to be worth it.
Surfers the world over experience Natures power and beauty every
time they go into the water. They appreciate its ever changing
and unpredictable behaviour it's power and well as it's
fragility. Why is it then that they pay lip service to the
environment when it comes to the surfing brands they wear?
Conventional Cotton is one of the world's most intensively
sprayed crops. [According to organisations such as the
Sustainable Cotton organisation]
Cotton uses approximately 25 percent of the world's insecticides
and more than 10 percent of the pesticides (including
herbicides, insecticides, and defoliants). The Environmental
Protection Agency considers seven of the top 15 pesticides used
on cotton in the year 2000 in the United States as "possible,"
"likely," "probable," or "known" human carcinogens.
Organic Cotton is the only way to go
Each surfing T-shirt made from one hundred percent organic
cotton saves one-third of a pound of synthetic fertilizers and
pesticides. Consumers who buy organic cotton clothing help
support this fledgling sustainable industry. [extract from
newamericandream.org]
Where do we go now
The lifestyle enjoyed by those living in the world's
industrialised countries comes at a cost. 'In the wake of
development and prosperity we see acid rain, greenhouse gases,
global warming, toxic waste, water and air pollution, and a
global dependence on chemical fertilizers and pesticides. As
today's patterns of growth and consumption continue to deplete
the environment, our future welfare is at risk.' [extract from
eartheasy.com]
Let's make it count
As surfers we play our part in determining what happens to our
planet by the consumer choices we make. We are what we buy.
Let's make it count.
About the author:
Al - ZooZoo2 Young environmentally conscious surfwear and
snowboarding retailer. ZooZoo2.com
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