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Best Practices Guide: Writing Articles
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Author: Dejan Bizinger
Topic: Email
Viewed: 48 time(s)
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Writing articles is one of the best ways that you can do for
your Internet promotion. Writing articles can be put in PR
activities section because in most cases you won't pay that your
article appear in some magazine, web site or email newsletter.
That's why articles are usually more useful than ads. People
believe more in what they read than when they read something and
they know that it is an ad.
Benefits of writing articles
1) Building your web site content and getting repeat
visits
On of the most known rules on the Internet is "Content Is King!"
People are constantly looking for quality content and if they
won't find it on your web site they will leave to your
competitor's site and probably never come back on your site
again. With writing articles that are relevant to your business
you will create a web site full of useful information and when
people see how much you offer on your web site they will most
likely subscribe to your email newsletter, as well. To increase
sign-up process for your email newsletter you can put some of
your articles in "teaser" format and write that if people want
to read the whole article they have to be members of your email
newsletter.
2) Branding yourself or your company as an expert
Whether you write articles mainly for purpose of publishing on
your places like web site and email newsletter, or you want that
they be re-published on many other places, you will have a
branding benefit. If your articles offer quality information to
your readers they will view you or your company as an expert in
your area of business. For example, if you are a company that
sells email marketing software, you can write articles that will
help email marketers to get the maximum from their email
marketing campaigns.
3) Search engines and link popularity
As you probably already know, link popularity is very important
factor for better ranking on major search engines like Google.
The more sites link back to yours you will have a better page
rank. Writing articles is ideal way for having a better
placement on search engines. If your web site offers quality
content many people will link back to your web site if they know
that your web site will be useful for their readers, too. Also,
if your articles get re-published on many places like web sites,
article submission directories they will also link to your web
site because you can (and definitely you should) include a
resource box at the end of your articles where you will include
your web site URL, as well. Also, you will include several
relevant keywords in your articles that will help in your Search
Engine Optimization (SEO).
4) Targeted subscribers
Like in above mentioned example, if you are an email marketing
software company you will write articles about email marketing.
Your articles will appear on places that focus on email
marketing and readers of those articles are also interested in
email marketing when they read that topic. If they like your
articles and want to find more about your company it is most
likely that they will visit your web site URL in your resource
box. This way you will get targeted visitors and subscribers.
Did I mention free?
How to write your articles
1) Don't write your article like a sales pitch - you should
offer quality and useful information in your articles and to
focus on "selling" in your resource box. Also, never include
affiliate links in your articles. You should include a max.
5-line resource box at the end of your articles. There you can
write something about yourself, your company, and to include
your web site url and phone number.
Resource box example:
______________________________
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is
email messaging services company providing powerful, yet
easy-to-use award-winning Group Mail, software for sending
highly-personalized email messages and Group Metrics, software
for email tracking. For more information visit:
http://www.infacta.com
______________________________
2) Catchy title - it is very important that your articles have
catchy titles and first two paragraphs because it is usual the
only thing visitors will see on article search engines. Then
they will decide whether to read your article or not.
3) Clickable links - it is good that links in your articles be
"live" or clickable. You have to see from place to place if it
is enough to include a usual http://www.yourname.com link or you
have to put in HTML tag like http://www.yourname.com
Where to promote your articles
If you are interested that many people use your articles for
publishing on their web sites or email newsletters you have to
promote your articles. Best way to do it is to submit your
articles to specialized article submission web sites and email
newsletters.
There are many article submission resources, but some of the
most useful are:
Web sites
Go Article - http://www.goarticles.com
Ezine Articles - http://www.ezinearticles.com
Idea Marketers - http://www.ideamarketers.com
Article Depot - http://www.articledepot.co.uk
Article City - http://www.articlecity.com
WebProNews - http://www.webpronews.com
Email newsletters
Article_Announce article_announce@yahoogroups.com
Free-Content free-content@yahoogroups.com
Free-Reprint-Articles free-reprint-articles@yahoogroups.com
Article Announce Internet aainet@yahoogroups.com
About the author:
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is
email messaging services company providing powerful, yet
easy-to-use award-winning Group Mail, software for sending
highly-personalized email messages and Group Metrics, software
for email tracking. For more information visit:
target="_blank">http://www.infacta.com
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