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Podcasting Used As a Business Marketing Tool by Media Publishing
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Author: Rodney Rumford
Topic: ECommerce
Viewed: 57 time(s)
[ Not Rated Yet ]
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Copyright 2005 Rodney Rumford
Podcasting has hit the marketing world big time with the recent
launch of a new podcast by Simon & Schuster. I was recently
involved in a consulting role with a podcasting project with
publishing giant Simon and Schuster and their website
http://www.simonsays.com . They are using this podcast RSS feed
to interview world famous authors and have authors read excerpts
from their books. This is a brilliant marketing strategy for
their website, authors, products and brand.
They are actually using the podcast to promote the products that
they publish. This is a very innovative business marketing
strategy. They are publishing 30 minute podcast shows every
week. This allows potential consumers to get exposure to their
products. This will create increased interest in their products.
This will in turn drive sales and increase the branding for
their business. This professionally produced podcast series of
shows will undoubtedly become a favorite of many consumers.
It is also noteworthy to mention that you do not need an iPod to
listen to a podcast. You can simply listen to podcasts on your
desktop computer. You can subscribe to podcast feeds with Yahoo,
iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or
any variety of desktop podcast RSS feed reader software tools.
The business benefits of a proper podcast marketing strategy can
be quite immense. Podcasting is another business communication
and marketing tool that allows businesses to communicate with
their target market. Subscribers to the podcasts RSS feed will
automatically receive new podcasts when they are published.
Businesses that create podcasts can have a direct communication
and marketing channel online.
Having a quality professional podcast that delivers value added
exclusive content can increase your online visibility. Search
engines such as Google will index podcasts feeds, Blog and
podcast directories will list podcast feeds, and targeted
traffic will subscribe to those podcast feeds. Let's also
remember that a quality podcast has the opportunity to be listed
in the iTunes podcast directory and found by over 40 million
users.
Leveraging podcasting as a business promotion and marketing tool
is going to be part of the business landscape online for years
to come. When media giants such as CBS, Viacom, and countless
other business giants such as IBM and Oracle are podcasting; you
can bet money that this marketing media format is here to stay.
Your business should give serious consideration to creating a
podcast marketing strategy with experienced professionals in
this field. This is a marketing and communication medium that
your business will want to execute and leverage for maximum
marketing and business benefit online.
You may want to read an informative white paper about this new
business marketing technology. You can read this white paper at
http://www.leveragedpromotion.com/products.html
About the author:
Rodney Rumford is the founder of http://www.Podblaze.com and is
a business marketing consultant specializing in new media
marketing tools such as Podcasting and Business Blogs. He is
also co-founder of http://www.leveragedpromotion.com
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