Copyright 2005 Mal Keenan
In the previous article, we discussed how blogs can help you
generate traffic for your main website. But what if you don't
have another site? Or what if you want your blog to be your main
website, the exclusive carrier of your moneymaking ventures?
This can be achieved, of course. Such is the versatility of web
logs.
Standalone blogs are best utilized for online businessmen or
women who have decided to pursue what many people call as
nicheing. Yes, the word is ungrammatical, but it is a term that
many Internet marketers have come to embrace with fondness.
Nicheing involves the creation of many sites that cater to
particular niches. Niches, of course, are very specialized
markets, most of which are so obscure that they do not garner
the attention of businesses, hence creating high demands with
low supplies. The purpose of nicheing is to find these markets
and provide for their needs. These enterprising businessmen
would earn through the following ways:
* Creating and eventually selling products that aim to serve the
said niches.
* Selling existing products that the said niches need.
* Providing for information that the members of the said niches
can access for free, and enrolling the site that contains the
information in a Pay Per Click (PPC) program like Google AdSense.
Regardless of what path the online entrepreneur decides to take,
he should first create a site that serves as the repository of
his commercial methods. Niches can be very rewarding. Since
there is but a few competitions in the field, your search engine
placement is sure to be higher than usual. Traffic should also
be at a sustainable level since the members of a niche have
nothing else to visit. This will mean a greater possibility for
more sales, if you're selling a product, or a higher Click
Through Rate (CTR) if you're enrolled in a PPC program.
Now, making a site can be quite cumbersome. You have to deal
with the aspects of web design, graphic creation, and content
writing among other concerns. What more when you have to create
numerous sites for numerous niches?
Thankfully, blogs will make things a whole lot easier for you.
Every online marketer who has attained success with niche
marketing can attribute this to their proper exploitation of
blogs. Whereas it would take you a couple of weeks to come up
with 10 websites, it would only take you a couple of hours to
come up with 10 blog sites. The sheer convenience and ease of
web logs have made nicheing a very potent business model.
Blogs can very much substitute for a regular website. As we have
previously discussed, high quality content is, ultimately, what
will drive traffic to your site, and this kind of content can
easily be carried through a blog. Also, you don't have to change
the entire page whenever you want to update your content, as you
would with a regular website. With blogs, all you have to do is
to write your update in a designated box and press the publish
button. Of course, different blogging software have various
features, but none comes more loaded than Wordpress
(www.wordpress.com).
Blogging is the way to go if you want to create, and maintain,
several niche sites. And Wordpress is the weapon of choice for
most Internet marketers. To fully realize the potentials of the
medium, therefore, you should be able to exploit all the
features that Wordpress does offer. Again, David Pankhurst's
excellent report on powerful Wordpress secrets
(http://www.malkeenan.com/top10tricks) will help you excel in
this area.
Look out for the next article, where we're going to discuss how
you could efficiently integrate the Google AdSense program into
your blog, and make it a passive income generating machine.
About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by
Sending and Blank Email to mailto:freeblogreport@getresponse.com
In this Report I Reveal All The Secrets for Creating and Running
A Successful Online Blog, Including Blogging to Niche Markets.
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