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7 Reasons to Add Podcasting to Your Business Marketing Mix
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Author: Rodney Rumford
Topic: ECommerce
Viewed: 43 time(s)
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Copyright 2005 Rodney Rumford Leveraging podcasting technology
can give you a marketing edge that will allow you to increase
your online visibility, increase your client acquisition rates
and improve customer loyalty. The smart businesses and marketing
companies will add podcasting to the marketing mix for their
business. Adding podcasting to your marketing mix can have
tremendous positive impact on your business. Many small and
large businesses are still trying to understand the basics of
podcasting technology. There are many articles and white papers
that can educate people on the basics of podcasting 101. If you
are looking to educate yourself more on podcasting for your
business you can read the 6 blogs that are available at
http://blog.podblaze.com So exactly how does marketing with
podcasts work? Think of podcasting as a communication tool for
your business. How do you currently use marketing tools such as:
your website, newsletter and email marketing? You probably use
these mediums to communicate messaging to your target audience.
But there are some problems with trying to market through these
communication channels. People don?t always get your email due
to overly aggressive Spam filters. They don?t come back and
visit your website, or read your newsletter. People actually
have to make an effort to read your content. If you have a
podcast, they can actually stream the audio and let it play
while they are doing other tasks at their computer. People tend
to multitask in order to be more efficient with the use of their
time. Additionally, most users tend to prefer value added audio
content that is specific to their areas of interest. Your
quality audio podcast content also tends to have a higher
perceived value by your target market. Providing value added
content is what your business should be focusing on. Podcasting
is only a communication tool, and your podcast is only as good
as the content that you provide to your audience. Make sure that
you produce relevant content and not just a rambling piece of
audio. Follow the best practices that I wrote about in my last
article. Most businesses need to be made aware of the increased
online visibility that podcasting can provide. Your podcast
could be in front of 40 million iTunes listeners if you have
made an iTunes compatible RSS podcast feed; multiple Blog
directories or specialized podcast ping directories such as
http://www.freshpodcasts.com or http://audio.weblogs.com Verify
that the major podcast ping directories receive a ping every
time you add a new show to your podcast RSS feed. Additionally,
the search engines will look at the RSS podcasting feed and
spider the show notes that are tied to your podcast as well.
Here are 6 of the 7 reasons that your business should be
podcasting and some of the business benefits that you could
derive from a properly executed podcast... 1. Increase your
marketing reach and online visibility 2. Improve your sales &
conversion rates 3. Regular line of communication with
subscribed listeners 4. Value added content increases loyalty 5.
Industry news and trends sets you apart from the competition 6.
Interviews with leaders in your particular niche will establish
your business as a respected leader in your niche or industry.
You can get the 7th reason and learn even more about using
podcasting as a business marketing tool by reading these 6
podcasting business blogs at http://blog.podblaze.com So don't
wait any longer; start podcasting today and leverage this audio
technology for your business
About the author:
Rodney Rumford has 18 years of sales, marketing and technology
experience and is the founder of http://podblaze.com
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