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How to Gain Your Visitor's Trust
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Author: Matt Colyer
Topic: ECommerce
Viewed: 47 time(s)
[ Not Rated Yet ]
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If you are serious about selling on the world wide web and being
successful, your number one priority must be gaining your
visitor's trust. Without trust you won't sale much and that's
really being optimistic. How do visitors know that they can
trust a web site enough to buy? In this article I'll show how to
gain the trust of your visitors.
The first impression can be everything. Studies have shown that
visitors can determine almost immediately whether they can trust
you or not. Making it essential that you have good, clean and
professional looking web design. The web design should be easy
to the eye and easy to navigate. It should also load fast and
require nothing to download in order for it to be viewed, such
as flash and Java.
Provide your visitors a way for them to contact your business.
Many visitors will look for this information, some don't even
realize they do. If you don't provide it you are sure to lose
sales. They need to know this information, just in case they
need help or want to return the product or want to make a
comment. You need to provide a mailing address, phone number and
email address/contact form.
Secure Sockets Layer certificate is also important part of
gaining your visitor's trust. Secure Socket Layer is a protocol
that sends encrypted data over the Internet. Secure Sockets
Layer certificate shows that all information being transmitted
on your web site will be passed on securely and is protected.
Some people will not even think about buying from a web site
that don't at least offer this as an option.
Testimonials can be a wonderful way to gain your visitor's trust
in your product or service. Testimonials show that people that
have bought from you are pleased with your product or service.
Also, never make up testimonials, this can hurt you more then it
helps because it's not too hard for you to be caught in the act.
This may lead people to believe that all your testimonials are
fake and that you can't be trusted.
Internet surfers are ever more looking at the privacy statement
on web sites because of the fear of personal information getting
into the wrong hands. You need to let your visitors know exactly
how you will be using their information you collect and how
you'll be storing it. Visitors need to know if their information
will be sold or shared with any third party and if you sale or
shared the information with any third party, what information
will you give out?
Also what security measures will you take to protect the
information you have collected and how can they change or delete
any of their information? It's also a good idea to get your
privacy statement certificate by an organization that's well
known and trusted. Most of these organizations make sure your
privacy statement is fair to the internet surfers.
Money back guarantees are becoming very popular and for good
reason, they show that you are confident in your product or
service and that you have nothing to hide. It removes all risk
to your customers and makes them much more likely to buy from
you. Further more, remember to honor all refund requests in a
timely manner without fighting with them. Just suck it up and
give them the refund.
Provide a sample or trial of your product or service. This will
allow your potential customers to test out the product or
service before making any commitment. Some potential customers
may have never got the product or service from you before
because of the fear that it wasn't what they really wanted and
needed. Just like offering the money back guarantees, this too
will show that you are confident in your product or service and
that you have nothing to hide.
Getting endorsements from an another well known and respected
organization(s) or person(s) will help prove your claims. The
integrity and expertise of the person or organization endorsing
your service or product also plays a role. Someone that's
consider an expert about one of your service's or product's
subject would be better then someone that don't know much or
anything about it.
About the author:
Matt Colyer is the owner of the
href="http://www.superiorwebmaster.com/">Superior Webmaster.
He also is a php, CGI and ASP developer.
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