|
|
Copyright 2005 Michael Tansey A few years ago, pop-up windows
were all the rage in Internet marketing. It seemed that every
time one opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where surfing the
Internet was almost like playing a video game; when the ads
would pop-up one would try and close them out before the next
one opened. This is precisely why we have seen the decline in
the use of pop-up windows on the Internet today; surfers simply
don't even look at the pop-ups anymore. They close the windows
out before even reading the headline much less the actual ad.
Very often, a surfer will even leave your site if there are too
many pop-up ads. They simply do not want the hassle of closing
those windows while trying to obtain the information that your
site has to offer. This information, while valuable, is not as
valuable as the surfers time. Studies have shown however, that
even with these set backs, pop-up windows are still an effective
method of Internet marketing. Is there some way that pop-up
windows can be less irritating and still be effective? Yes! What
if the pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the information
that they need from your site, feeling that they were able to
come and go quickly without being hassled by other ads and
offers all the while making the surfer happy. You have left the
surfer with a positive attitude and therefore are more likely to
respond to the pop advertisement. This is being accomplished
more and more by using what is being called pop-under windows.
When the surfer comes to your site, the ad is opened discretely
behind your web page. Then, upon leaving your site, after
obtaining all the information that they need, they will see the
ad and therefore be more likely to respond. Since the surfer has
the information, he has achieved his objective and is now open
to do other things; i.e. respond to the pop under advertisement.
Not all pop-windows are created equally. There are some things
that you can do to make your pop-windows, whether pop-up or
pop-under more effective. The pop-window must be easy to
?escape? from. If the surfer does not want to see the add, but
has a hard time closing it out, they will likely become
frustrated and could leave your site all together. You should
either use a button that will allow the surfer to close the
window or be sure that the ?x? is easily visible. Also be
certain you use no more than one pop-window per page. When
creating a pop-window, you will be asked to fill out a short
information form, and choose the layout of the pop-window. When
choosing the design of the pop-window, you can increase the
effectiveness by creating a large headline that includes
benefits that will be most appealing to the customer. You should
also consider using incentives and lastly do not ask the
customer to read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be sure to
generate profits for your site.
About the author:
Mike Tansey can help YOU start your own profitable business on
the Internet within the next 24 hours... visit:
http://www.Profit-Unlimited.net/pips.html To Receive More
Informative Tips, Subscribe Below
mailto:Profit_Unlimited@GetMoreInfo.com?subject=REF100
|
|
|
