If you have a newsletter or knowledge you wish to share with
others, you might think about making your own ebook.
First of all, for those who might not know, an ebook is
electronic publication that people can download as one file and
later read, just like a book on their own computer.
There are some standards for making ebooks. I think that two
most popular types of ebooks are ebooks with an exe extension
and with a pdf extension. I've made my ebook in exe format.
Why should you make your own ebook?
First of all, an ebook will represent you as an expert in your
field. Therefore, people will start to trust what you have to
say to them.
When you promote your ebook you will obtain some important
benefits. For example, advertising. Now, you can sell ad space
in your ebook, or you can swap links with others. In both cases
you will get a significant benefit.
In the first case you will get some money, in the second case
you will have your advertisement placed on the website or in the
ezine of the person you have exchanged with, which will promote
your site and your ebook to many more.
Also, making an ebook is useful tool for collecting items
together, for example articles you have published in your
newsletter. Then, people who at the time of original publication
had not been subscribed to your newsletter will have opportunity
to read your articles in one handy format.
To sell or not to sell
When you make your ebook you have to decide whether to sell it
or to give it away free. When I made my ebook, I decided not to
sell it. Everyone who wants to, can download my ebook for free.
Although, I don't get any money for my ebook, there are other
benefits.
For example if you give out your ebook for free many more people
will be able to read it. If they think that they have found
quality info there, it is most likely that they will subscribe
to your newsletters. Also, they can recommend your ebook to
their friends. It will give you free advertising.
When you make your ebook you can place it on your web site for
download. I wouldn't suggest you to put a link on your web site
so that just everyone can download it. The better solution is to
put a form where you will ask your visitors some info in
exchange. Less is better.
For example you can ask them to tell you their name and email
address. Then you will know how many people have downloaded your
ebook and collecting their email addresses is very important so
that you can stay in touch with them to offer them updates, etc.
About the author:
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is
email messaging services company providing powerful, yet
easy-to-use award-winning Group Mail, software for sending
highly-personalized email messages and Group Metrics, software
for email tracking. For more information visit:
target="_blank">http://www.infacta.com
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