A domain can leave an imprint on the mind of a prospective
client. Just like a catchy phone number, it is easy to remember
and can be send out loud in a rhythm. Whenever someone sees your
domain name for your company it must be able to stick with them
throughout the day so they can easily check out your site when
they get a chance. Sometimes this may not be till the end of a
long day at work, so having a domain name that stays in the mind
of a client is very important.
What makes a good domain you might ask? Is it the length, how it
is spelled or is there something that I missing?
Well the length is important, something short and sweet can do
the trick, but if your domain names is something like
"INeedATunaFishSandwhich.com" that may work as well. Yes it is a
bit on the long side, but it is very easy to remember and so
there fore, easy for a person to type in at the end of a busy
day. It stays in the mind and can be thought of in a second.
Unusual domains can work as well, as they can catch the viewers
attention allowing them to also remember them without much
problem. Such domains as eBay, Paypal and others have only a few
letters, but you will never forget them when you go to type them
in. A site I like to visit to find out about updates on currency
and other information is XE.com . Yes, just two simple letters
to represent their site, but to type it in, is just like second
nature to me because it is so simple.
Another important part is to watch how you spell words for your
domain. Yes it may sound like one word, but people may here it
as something else. Allot of people like using "Nex" or "Nx"
because it sounds like the word "Next", but when you say to
someone "go to my website at NexInformation.com"(just an example
site) do they really go to your site or NextInformation.com(not
the extra "T"), totalling missing your site all together because
of one letter. This also happens even if they see it in plain
view, as we all have mistyped a domain name before.
Also make sure your domain name says what your company does or
is your company name. If people can connect the domain with your
business, then you are already one step ahead.
About the author:
Anthony Jewell has over 6 Years experience in the Web & Graphics
World. You can visit my business at http://www.logo2d.com
?Copyright 2005 Logo2D.com : Feel free to use this article
freely but please keep in the copyright
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