Domain Name Strategies Maximize Profits by J. Stephen Pope
Whether you want to come up with your own original name or wish
to buy someone else's, here are some strategies for obtaining a
profitable domain name.
1. Do It Now!
If you do think of or find a good domain name, don't
procrastinate. Register or buy it now!
I've thought of a good name, checked it for availability, and
then slept on it. When I went to register, the name was gone.
Years ago, one of my clients delayed in registering his company
name and within a month someone else registered it.
The situation is even worse now. There is a lot of domain name
speculation going on. Many simply register a name in the hope of
selling it later to someone who desperately wants the domain.
It's really true in the domain name registration world: If you
snooze, you lose.
2. Register Dot Com
There are practical reasons why you should consider registering
a dot com name if at all possible.
When you go to sell, dot coms generally seem to go for more
money than other Top Level Domains. Why is that?
It has been suggested that dot org or dot net are perceived to
be second-rate because the owner either couldn't afford to buy
the dot com name or their competitor had the foresight to
register it first. (Obviously, an ISP having a dot net or a
non-profit organization having a dot org would not necessarily
be perceived in this way.)
Additionally, dot coms are easier for people to remember. If you
have a dot org or a dot net, it is just one more thing for
people to have to remember. First, people have to remember your
website's name; then, they have to remember that your TLD (Top
Level Domain) is not the commonly assumed dot com. You could
lose some traffic to your dot com competitor.
3. Is It Practical?
Do you have a business use for the domain name? Is your name
short and memorable? Does it describe or brand your business?
Does it infringe on any trademarks? Is it free of hyphens,
numbers, and other extraneous or confusing elements?
Give some careful thought to the above factors before
registering or buying your domain name. It could be one of the
best investments you ever made.
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc., has been
helping clients to earn maximum business profits for over
twenty-five years.
For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/
For more information about profiting from domain names, visit
http://www.yenommarketinginc.com/domain-names.html
About the author:
J. Stephen Pope, President of Pope Consulting Inc., has been
helping clients to earn maximum business profits for over
twenty-five years.
For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/
For more information about profiting from domain names, visit
http://www.yenommarketinginc.com/domain-names.html
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