In the world of 21st century, it is no longer surprising to find
that most business had already establishes a web presence to
support their brick-and-mortar businesses. There are many
advantages of establishing a web presence on the Internet such
as selling globally to prospective customers and disseminating
information to the public.
Most business owner would have already understood the importance
of a web presence to their business. What most of them had
failed to understand is that the domain name in their website
can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would
agree that a good domain name should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to
read. 3) have an appropriate .com, .net, .biz, .info, .org to
reflect the nature of the business.
What I differ in opinion is that a long domain name
"mysuperduperbrandflyingsite.com" can be as effective as a short
domain name "superduper.com" depending on the context where the
domain name is used. Many people would definitely disagree with
me on this point as they believe that a short domain name is
easier to remember. However, a long domain name can be just as
effective depending on the context where it is use.
Having a catchy long domain name such as
http://www.dont-miss-a-thing.com or
http://www.once-in-a-lifetime.com/ would definitely helps to
draw attention to your business promotion rather than promoting
your website name http://www.yourcompanyname.com which is
mundane.
When people reach http://www.dont-miss-a-thing.com or
http://www.once-in-a-lifetime.com, you can communicate a short
sales message before driving them to the appropriate web page.
Thus, depending on the context where the domain name is used, a
domain name can actually help to make or break your overall
marketing performance.
About the author:
Justin Koh is a freelance writer whose articles have appear in
most major ezines. You can find more of these at:
http://www.domainnamecenter.info
You have permission to publish this article electronically or in
print, free of charge, as long as the bylines are included. A
courtesy copy of your publication would be appreciated.
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