I could tell you that the average temperature in the world is 60
degrees Fahrenheit. But that fact wouldn?t keep you from getting
sunstroke in Cairo. ...
You've decided to try advertising your business with post cards.
The idea came to you from the post cards you receive from other
businesses. You like ...
The toughest job you face as a B2B direct marketer is reaching
your prospect with your message. Reaching C-level executives is
particularly difficult ...
Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificate...
Conventional wisdom says that the front of a direct mail
postcard is for the picture and the back is for the address,
stamp and a short message.
But ...
A person or business that might buy from you is called a
prospect. But they might just as accurately be called a skeptic.
We live in the age of the sp...
