Many prospects skim through catalogs and brochures, glancing at
the photos and reading the accompanying captions only when a
particular image arouses ...
Eleven Reasons Donors Stop Responding To Fundraising Letter
Appeals
Donors will stop responding to your fundraising letter appeals
for many reasons....
For two winters I heated my house with an old fashioned
woodstove. I learned the art of reviving a bed of dying coals
each chilly winter morning, adju...
Write Fundraising Letter Overlines That Donors Can?t Resist
The headline that appears over the salutation in a fundraising
letter is known as the ov...
Learn a lesson from professional direct mail copywriters. They
follow a time-tested format in their sales letters, a format
that you can also follow w...
Postcards are an effective way for many business owners and
marketing managers to attract new customers and increase sales
from existing ones. Postcar...
Are your direct mail response rates lower than you expect? Check
your sales letter or direct mail package against this checklist
to uncover the reason...
