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Read This, Sell More: Direct Mail Marketing Is About Benefits,
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Your customer wants a cleaner kitchen, not a kitchen cleaner.
Your customers are interested in benefits, not features. So sell
benefits in your sales...
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Write Effective Fundraising Letters By Being Conversational
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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I am doing what you do, sitting at my computer, trying to get my
thoughts out of my head and into a written form that will help
you make a decision. I...
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Premiums and Freemiums: Who's Doing What
Author: Shira Linden
Topic:Direct-Mail
[ Not Rated Yet ]
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This article appeared in the 2005 July/August issue of
Subscription Marketing newsletter.
Premiums and Freemiums ? Who?s Doing What? by Shira Linden
...
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Make Your Fundraising Letters Personal With The Right Pronouns
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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How do you take a mass-mailing fundraising letter and make it
sound personal? By using the right pronouns, ones that nurture
the bond that you have wi...
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Testimonials Boost Direct Mail Response Rates In
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Correct me if I am wrong, but there is nothing more powerful in
a business-to-business sales letter than a credible testimonial
from a person in your ...
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Your Fundraising Annual Appeal Letters Need A Villian
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Anger is one of the best emotions that you can arouse in a
donor. Anger is a healthy emotion, particularly when your
fundraising letter offers donors ...
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In B2B Direct Mail Lead Generation, Work Backwards
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Business-to-business lead generation is one of the few times in
life when you should start at the end and work backwards.
Before you write a single l...
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The Fundraising Letter PS: 25 Powerful Things To Say There
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Donors read postscripts. This is a sad but important reality in
fundraising. Sad because the PS is stupid and belongs in another
millennium. In this a...
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Fundraising Letters: Where To Find Creative Ideas For Your
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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How do you make your fundraising letters creative and fresh year
after year when your needs don?t change all that much? I am not
talking about new ini...
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Fundraising Letter Envelopes: How To Make Them Irresistible
Author: Alan Sharpe
Topic:Direct-Mail
[ Not Rated Yet ]
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Readers spend only a few seconds deciding the fate of your
direct mail fundraising appeals. Either they open them on the
spot, set them aside for late...
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