One of the most important priorities of evey online business
should be their copywriting. Online copywriting skills are a
"must have" for anyone who is thinking about real success with
their online business. It doesn't matter if you're marketing a
product, a service, a network marketing opportunity, or if
you're an affiliate selling someone else's products; you need to
know a little bit about online copywriting. You don't need to be
an expert at it, but you should know some basics to help with
constructing landing pages, content pages, or just simple ads
for advertising. When I bought my first car, I made sure that I
knew how to do some basic repairs. I wanted to, at the very
least, be able to do the regular maintenance to help save money.
Things like changing the oil, air filter, spark plugs and wires,
being able to flush the radiator, add any fluids necessary,
change any hoses, and even put in new brakes. I saved a lot of
money by not having to go to the garage every three thousand
miles or when any basic repairs needed to be done. The same
thing can be said about basic copywriting skills. Here are five
copywriting tips for you to keep in mind when doing any type of
online marketing. Know Your Audience The first thing to consider
when writing anything on the Internet is to know who you are
writing it for. For example, when I am writing an ad for a
client I write it for a specific targeted audience. I don't like
"generic" ads that appeal to everyone. The more focused your
ads, web copy, articles, ezine, special reports, or anything
written is, the response rates are much higher. When you know
your audience you can write from certain angles. You can
identify their problem and present your product as the solution.
People are looking for solutions to problems to everything from
cake decorating to finding out how to advertise for effective
results. If you know your audience you know their problem and
can aim your writing at them. Remember Benefits A lot of times
when we're writing we get into the "add as many features as I
can" frame of mind, when we should be thinking in a different
direction. People want to know "What's In It For Me?", and they
want to know now. They don't want to have to read a bunch of
crap about you before they get to them. By listing exactly what
your product, or service, will do for them within your copy
people will be much more apt to do what you are leading them to
do. Which leads me to the next copywriting tip Have A Direction
Know where you want to go with your copywriting. Here's and
example of what I'm talking about. I was contacted by a
prospective client about rewriting some web copy that dealt with
a pretty good piece of exercise equipment. Of course, with the
initial look at the copy I knew the problem, but to make sure I
asked to see the traffic stats for his site. The site got great
traffic, but hadn't made a sale in over two months. The copy was
all over the place. There was no real direction that can take a
hold of the reader and take them directly to where you want them
to go. The key to online copywriting is that the person reading
your copy does what you want them to do while thinking they're
doing what they want to. Once I explained to my client that his
copy needed a direction to make it flow, did the necessary
rewriting, his response shot through the roof. Showing people
where to go, without them knowing it, is essential to great
copy. Give A Call To Action Having direction to your copy is
great, but if you don't take the next step and tell people what
to do, you'll be missing out on enormous profits. This is called
a "call to action". It's getting to the bottom of your copy, or
anywhere you feel will help, and saying "Click here to buy now",
or "Take the time now to subscribe to our free ezine". This is a
must in your ads. Especially in ads like solo ads. People are
reading through and, if left without a compelling take action
now statement, will delete the ad or just click off it. Ads are
a vehicle to get people to your site. A call to action is the
way to get them there. Give A Guarantee That Can't Be Refused
People still need to be left with a sense of comfort. Especially
when dealing with people they don't know. A guarantee the
ensures people that if they are not satisfied, or don't receive
what they thought, or any other number of reasons don't want
your product, can get their money back. And doing it with a
smile, at least in your correspondence, will go a long ways
toward maybe keeping them as a subscriber or as a customer down
the road. People like guarantees. Basic Tips For Great
Copywriting Of course, like auto mechanics, there are a lot more
advanced strategies and copywriting techniques that you can use
to further increase your website's effectiveness. But, if you
use these five steps towards your own copy you'll see a major
improvement in your overall advertising strategies and/or
website conversion.
About the author:
Tim Bossie is the owner of Guaranteed-Ads.com and
specializes in writing advertising materials that are incredibly
focused and targeted for a specific target to maximize your
profits!
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