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HOW TO BENEFIT FROM E-ZINE ARTICLES
Think of an article you write for an e-zine as an extended piece
of literature that helps you capture that reader's attention for
a few minutes. If your title and lead are dynamic and your
article is informative and convincing you stand a good chance to
win a reader over; make a sale; or do good works in building
your on line reputation. Also, keep it simple so the reader is
able to digest what your article is saying.
If, on the other hand, you are an e-zine reader and you identify
with the content of an article, look at the piece as a source of
condensed information being supplied to you. If the piece is
knowledgeable and fits your needs, you may get enough
information from the article to save you from a long on-line
search or reading a chapter in a book.
When preparing your articles be sure to research your topic
well. You are being perceived as the "expert." As the author you
are responsible to present the reader with factual on any given
topic. Keep in mind that the data you provide can and often does
help the reader make a decision.
When writing your articles, be specific and narrow your focus,
using only relevant facts. It also makes sense to write a "topic
sentence." (Remember your English instructor? He was always
hound-dogging you to do this?) If you get a good topic sentence
you will be able to test every paragraph and sentence against it.
If you are the reader why not file good articles and share them
with others? Create a folder on your hard drive to save your
articles. Index the articles with titles and keywords. When you
send the article to another be sure to use it in its entirety
and list the publication you got the article from and of course
always include the author's name.
About the author:
Diane Hess developer of Hess Copywriting a subsidiary of Hess
Business Professionals & Associates. Her goal is to provide
entrepreneurs and small business owners with resourceful tools
to assist them in growing their business (including words that
sell). Read more about the services her company provides at
www.hbpassociates.biz. Sign up for a FREE monthly newsletter
while you?re there.
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